M Klein CAA new investment bank?

Anyone know anything about this new merger between the CAA merchant bank and M Klein?  Looks like they’re trying to rival the LionTrees and Raines of the entertainment and sports space.

Thoughts on if this new bank (called CAA evolution) will be successful/actually see good deal flow?

 

As with all start-up IBs, there is something of a chicken and egg problem.  No client wants to hire you until you prove your Bonafide's, but you cannot prove them until you've been hired.  However, the brand value of CAA - M Klein have an opportunity to speed run that.  Most likely they have worked on this in stealth for a few months and got some clients lined up before announcing.  

 

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