What would you name deals if you could?

“Too much of anything is bad, but too much good whiskey is barely enough.” – Mark Twain

Isaiah_53_5 💎🙌💎🙌💎

The Pro

2mo

Project Plat

"If you always put limits on everything you do, physical or anything else, it will spread into your work and into your life. There are no limits. There are only plateaus, and you must not stay there, you must go beyond them." - Bruce Lee

johnny-mnemonic

Almost Human

2mo

Would name them after watches. Project Shunbun, project Calatrava, project Senator, project Royal Oak, project Saxonia etc.

Authored by: Certified Private Equity Professional - 1st Year AssociateCertified Private Equity Pro

Gustav Mahler

Gorilla

2mo

Project Das Lied von der Erde

The important thing is never to let oneself be guided by the opinion of one's contemporaries; to continue steadfastly on one's way without letting oneself be either defeated by failure or diverted by applause.

pillowsleep

Senior Baboon

2mo

Project pillow

Price Leadership Overview

wolfofthecity

King Kong

2mo

Username checks out

Mercurius

Gorilla

2mo

Most Helpful

We've had some (unofficial) deal names that were either tied to inside jokes, or related to our displeasure with certain people involved on the other side -- in that, the actual deal name might seem innocent, but the unofficial (but slightly related phrasing) behind the scenes nickname by seniors/deal team, happened to be a lot more scandalous/hostile in nature.

I think this happens more in PE, because we end up in situations where it might be more hostile at times, or people involved might be more of a pain.

We also considered deal gifts a few times that were subtle in hostility, but would have left people wondering what the actual meaning might be... like considering a glass sculpture, of a certain shape, to suggest a certain deeper meaning.

There are a few names that still make us smirk, years later, whenever the deal might be mentioned.

Investor (30+ years); IB/RE/PE/Corp. Exp (MD level); currently, head of boutique private equity firm; principal of family office.

BigKahunaBanker🏄🍹🍔

Senior Neanderthal

2mo

Come on, everyone knows that naming projects well follows these two simple best practices:

A play on the company name (eg Brass for the German company Renk, since Renk = Rank = Brass)
Name from mythology/history associated with industry/product (eg Mistral (a wind) for a company in composite materials, which are often used for wind turbine blades)

I have seen a few project names, and most of them were garbage. Eagle, Diamond, Green, fucking Excelsior, Heavens people, get more creative.

...and the Truth shall set you free

George_Banker

Almost Human

2mo

Once had a deal called Project Chain. MD called us the Chain Gang...

[email protected]

Senior Orangutan

2mo

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