I've only recently started networking and I've had a pretty good hit rate with cold e-mails. I'm always super humble and diplomatic with my emails afraid to have someone fulminate me for asking to have a chat over the phone or emailing questions. Always putting the Dear XXXX, and the whole formal letter shebang.

I always explain my connection and how I have their contact, but the connection could be like a friend of a friend of a friend. I don't have strong connections to this particular industry I'm interested in so I'm cold networking. I was wondering if professionals get pissed off when you cold e-mail asking for advice? Or is it flattering/not a big deal to them.

Comments (3)

Best Response

No they don't get pissed, at least most of them. A lot of people I networked with liked the fact that they were referred by someone and that gives them "street cred". People like giving advice because it shows them that they are important. The reason why people don't reply to cold calls is due to a number of reasons. One is that they might be really busy (fact for the banking industry) and will forget about the email you sent. I have two ways around this problem:

1. Make your emails extremely short and to the point. Bankers don't like reading lengthy things because of time constraints and short attention span. Be specific, tell them where you got their info and what you need.

2. Email late at night, around 1 to 2 am. There is a good chance that the person you are trying to connect with is not at his desk. He or she will have already checked all the emails in their inbox that came before your email. So, the next day when the come in, your email is on the top of their inbox. This kind of forces them to read it and there is also a good chance that when they come in (8 am?) the email flow is slow and they have time on their hands to respond.

Let me know if this helps :)

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