Execution question for the ECM/DCM/Trading people

When launching debt or equity securities you often hear things like delay of launch due to market conditions. Can someone clearly define what is meant by this and what factors or indicators are relevant to support these decisions? When executing a bond for example, this isn't something an issuer pays immediately rather after ~5-10 years time. Does it really make a huge difference that rates fluctuate a few bps?

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