Insider trading as a credibility measure for marketing activities

I am investigating whether “management (insider) trades add credibility to marketing activities (in this case product introductions)”, thereby I am focusing on S&P 1500 companies with a time span from 1998 to 2009.

I already have a data set with management trades for this time span, now I need the product introduction data.

I am looking for data related to product introductions: Product introduction date, Company (S&P1500), Time (1998 – 2009), Ticker symbol.

Any suggestions (data bases, web sites, research, etc)

Thanks - highly appreciated.

 

This seems really difficult. The easy (obvious) example is when Apple launches the iphone. However, what about when Medical Company XYZ has a new product that due to different regulations and other factors launches first in Australia, then 9 month later launches in Canada, then Mexico and eventually 4-5 years later the US? When do you define the "launch"? Also, what about when 3M launches a new sticky note, is that a launch?

Not to be too negative, but I think this will likely be very difficult. I know the insider buying vs. stock price has been done and I appreciate the original thought, but I'm not sure this one is possible.

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