Insider trading as a credibility measure for marketing activities
I am investigating whether “management (insider) trades add credibility to marketing activities (in this case product introductions)”, thereby I am focusing on S&P 1500 companies with a time span from 1998 to 2009.
I already have a data set with management trades for this time span, now I need the product introduction data.
I am looking for data related to product introductions: Product introduction date, Company (S&P1500), Time (1998 – 2009), Ticker symbol.
Any suggestions (data bases, web sites, research, etc)
Thanks - highly appreciated.
Any ideas where to start? Which data bases to look at?
This seems really difficult. The easy (obvious) example is when Apple launches the iphone. However, what about when Medical Company XYZ has a new product that due to different regulations and other factors launches first in Australia, then 9 month later launches in Canada, then Mexico and eventually 4-5 years later the US? When do you define the "launch"? Also, what about when 3M launches a new sticky note, is that a launch?
Not to be too negative, but I think this will likely be very difficult. I know the insider buying vs. stock price has been done and I appreciate the original thought, but I'm not sure this one is possible.
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