Potential Major Disruption for MBB
I have no doubt that consulting firms in general would be in demand for aleast the next decade. But is the current MBB model sustainable? One of the weakness of MBB worth noting is that the consultants lack the ability to process deep data analysis. Rather my understanding is that MBB consultant normally stick to quick analysis using excel or SQL. But all the companies that are winning right now are putting in serious investment into data collection or analysis. And as rest of the pack start to become big data friendly, this may really become the Achilles heel for MBB since big data analysis would easily bring down the current strategic analysis from high margin luxuries for savvy clients to commodity-level table-stakes. Do you think MBB will be able to adopt?
Clay Christensen has some very good thoughts on disruption in the consulting industry: https://hbr.org/2013/10/consulting-on-the-cusp-of-disruption
It is naive to think that MBB are not investing in big data analysis. There is so much going on behind the scenes you wouldn't believe it.
Watson
many of the econ consulting shops do heavy data work on non-litigation projects. Maybe the big data is available on projects that are not so "forward-looking" so to speak. Gauging whether to enter a new industry is not as data-heavy as say figuring out whether someone manipulated a stock price, where data is available for the most minute measurements.
Much of what we do isn't analytics heavy. It's often focused on insights and driving change within the org. For those instances where more analytics are needed, we have an advanced analytics team that takes care of it. But as more industries undergo digital transformation and collect more targeted data, analytics could become a more commonly used tool in the consultant's toolkit.
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