Rolling Forecast

A continuous planning process involves regularly updating and extending the forecast horizon.

Author: Manu Lakshmanan
Manu Lakshmanan
Manu Lakshmanan
Management Consulting | Strategy & Operations

Prior to accepting a position as the Director of Operations Strategy at DJO Global, Manu was a management consultant with McKinsey & Company in Houston. He served clients, including presenting directly to C-level executives, in digital, strategy, M&A, and operations projects.

Manu holds a PHD in Biomedical Engineering from Duke University and a BA in Physics from Cornell University.

Reviewed By: Kevin Henderson
Kevin Henderson
Kevin Henderson
Private Equity | Corporate Finance

Kevin is currently the Head of Execution and a Vice President at Ion Pacific, a merchant bank and asset manager based Hong Kong that invests in the technology sector globally. Prior to joining Ion Pacific, Kevin was a Vice President at Accordion Partners, a consulting firm that works with management teams at portfolio companies of leading private equity firms.

Previously, he was an Associate in the Power, Energy, and Infrastructure Investment Banking group at Lazard in New York where he completed numerous M&A transactions and advised corporate clients on a range of financial and strategic issues. Kevin began his career in corporate finance roles at Enbridge Inc. in Canada. During his time at Enbridge Kevin worked across the finance function gaining experience in treasury, corporate planning, and investor relations.

Kevin holds an MBA from Harvard Business School, a Bachelor of Commerce Degree from Queen's University and is a CFA Charterholder.

Last Updated:January 7, 2024

What Is A Rolling Forecast?

In today's rapidly evolving business landscape, organizations face unprecedented levels of uncertainty and volatility.

Economic conditions can change at a moment's notice, consumer preferences shift, and disruptive technologies emerge, making it increasingly challenging for businesses to chart a stable financial course.

In such dynamic environments, traditional static budgeting and forecasting processes often fall short of providing the necessary agility and adaptability.

Rolling predictions are a dynamic approach to financial planning that moves away from the constraints of traditional budgeting. This continuous planning process involves regularly updating and extending the forecast horizon.

Rather than relying on an annual budget set in stone, they enable organizations to adapt their financial plans in response to evolving market conditions, emerging opportunities, and potential risks.

The key benefit of this resides in its capacity to offer enterprises an up-to-the-minute, forward-thinking perspective of their monetary performance.

Firms can assimilate the most recent information, market patterns, and corporate observations through incessantly refreshing and amending forecasts, guaranteeing that decision-makers possess the most precise data within reach.

This amplifies the organization's capability to formulate well-informed choices concerning the distribution of resources, investment approaches, and hazard administration.

Moreover, rolling projections empower businesses to be proactive rather than reactive. They enable finance teams and executives to identify potential risks and opportunities well in advance, allowing for early interventions and strategic course corrections.

This flexibility and adaptability are vital when unforeseen circumstances can disrupt operations and financial stability overnight.

With this article, you will understand how rolling projections can be a game-changer for businesses striving to thrive in an ever-changing economic landscape.

Key Takeaways

  • Key features of rolling forecasts include continuous planning, rolling time horizon, regular updates, collaboration, and the ability to contrast with static budgets.
  • Advantages include increased flexibility, real-time decision-making, improved forecast accuracy, early risk identification, and continuous performance monitoring.
  • Implementation necessitates robust data collection, stakeholder involvement, suitable forecasting methods and tools, clear communication frameworks, and ongoing monitoring and evaluation.
  • Challenges in implementing rolling projections include data quality, accuracy over time, communication, stakeholder engagement, and resource allocation based on changing forecasts.
  • Implementing it effectively requires clear forecasting processes, scenario planning, collaboration across departments, and alignment with strategic objectives.
  • Rolling projections enable organizations to adapt, make proactive choices, and achieve sustainable growth by leveraging flexibility, real-time data, and continuous improvement in financial planning.

Key Features of Rolling Forecasts

In this section, we'll focus on the four main features of rolling forecasts. Each of them is very important for understanding the idea of rolling projections.

1. Continuous Planning

Rolling forecasts embody a mindset of continuous planning, where financial projections are updated regularly based on the latest information and market conditions.

Unlike traditional annual budgets, which are often fixed and inflexible, rolling projections allow businesses to adapt their financial plans as circumstances evolve.

This flexibility enables companies to respond swiftly to changes in customer demand, industry dynamics, or economic fluctuations.

2. Rolling Time Horizon

A distinctive feature of rolling forecasts is the concept of a rolling time horizon. Instead of projecting financials for a fixed period (e.g., a fiscal year), rolling projections extend the planning horizon continuously.

For example, a rolling forecast might cover a 12-month period, with each passing month adding an additional month to the forecast. This approach ensures that businesses maintain a forward-looking perspective, continuously updating and revising forecasts as time progresses.

3. Regular Updates

To maintain accuracy and relevancy, rolling projections require regular updates. This involves incorporating new data, market trends, and business insights into the forecasting process.

By consistently refreshing the forecast, businesses access real-time information that enables informed decision-making.

Regular updates also help identify emerging opportunities and potential risks, providing management with the necessary insights to make timely adjustments to resource allocation and strategic initiatives.

4. Scenario Analysis

An important aspect of rolling projections is the ability to perform scenario analysis. By considering different hypothetical scenarios, businesses can assess the potential impact of various factors on their financial performance.

This analysis helps companies develop contingency plans, evaluate the sensitivity of their forecasts to changes in key variables, and understand the potential risks and opportunities associated with different market conditions.

5. Collaborative Approach

Rolling forecasts involve collaboration among various stakeholders, including finance teams, department heads, and senior executives.

This collaborative approach ensures alignment across the organization and facilitates a more accurate and comprehensive forecasting process.

Note

By involving key stakeholders, businesses can gather diverse perspectives, tap into domain expertise, and enhance the overall quality of the forecast.

6. Rolling Forecasts vs. Static Budgets

One of the primary distinctions between rolling projections and traditional static budgets is the adaptability factor. Static budgets tend to be set at the beginning of the fiscal year and remain fixed throughout, limiting the ability to respond effectively to changing circumstances.

In contrast, rolling projections embrace change and allow for dynamic adjustments, enabling businesses to be more agile and proactive in their financial planning.

Advantages of Rolling Forecasts

Rolling projections can be useful in several ways, but let's look at six.

1. Flexibility and Adaptability

One of the primary advantages of rolling projections is their inherent flexibility and adaptability. Rolling forecasts enable businesses to adjust their projections and plans in real-time, allowing them to capitalize on emerging opportunities and mitigate potential risks more effectively.

Adapting and making proactive decisions based on up-to-date information gives organizations a competitive edge.

2. Enhanced Decision-Making

Rolling projections provide decision-makers with timely and accurate information to support strategic decision-making. By continuously updating forecasts, businesses can access the most current data, market trends, and performance metrics.

This allows management to make informed choices regarding resource allocation, investment strategies, pricing decisions, and operational adjustments.

Note

With better visibility into financial performance, companies can align their actions with strategic goals and respond promptly to changing market conditions.

3. Improved Accuracy

Rolling forecasts incorporate real-time data and market insights, unlike traditional budgeting processes that rely on fixed assumptions and annual cycles. This continuous update cycle results in improved forecast accuracy over time.

By regularly revising and refining projections, businesses can refine their assumptions, correct deviations, and adjust based on actual performance and market feedback.

The iterative nature of rolling projections enhances forecasting precision, leading to more reliable financial projections.

4. Early Risk Identification and Mitigation

Rolling projections enable organizations to identify potential risks and uncertainties early on. By continually monitoring market trends, industry developments, and internal performance indicators, businesses can spot emerging risks and take proactive measures to mitigate their impact.

Whether it's changes in customer preferences, supply chain disruptions, or economic fluctuations, rolling outlooks provide the opportunity to evaluate different scenarios, assess their potential effects, and develop contingency plans to minimize risks.

5. Alignment and Accountability

Involving various stakeholders in the rolling projection process promotes alignment and accountability within the organization.

Finance teams, department heads, and executives collaborate to develop and refine the projections, ensuring everyone understands the assumptions, targets, and expected outcomes.

This shared ownership fosters a sense of responsibility and encourages cross-functional collaboration.

Additionally, by involving stakeholders from different business areas, rolling forecasts benefit from a broader range of perspectives, expertise, and insights, leading to more robust and comprehensive financial planning.

6. Continuous Performance Monitoring

Rolling projections facilitate ongoing performance monitoring and evaluation. By comparing actual results against forecasted figures regularly, organizations can identify performance gaps, track variances, and make timely adjustments.

This iterative feedback loop allows for continuous learning and improvement, enabling businesses to refine their forecasting techniques, enhance decision-making processes, and optimize resource allocation for better financial outcomes.

By leveraging these advantages, organizations can navigate uncertainty more effectively, respond rapidly to market changes, and make informed decisions that drive sustainable growth and profitability.

Rolling projections empower businesses to become more agile, adaptive, and resilient in today's dynamic business landscape.

Implementation of Rolling Forecasts

When it comes to implementing rolling outlooks, certain steps and considerations play a crucial role in establishing a successful and effective financial planning process.

1. Data Collection and Analysis

Implementing rolling forecasts begins with establishing a robust data collection and analysis process. Identify the key financial and non-financial data points necessary for accurate forecasting.

This may include historical financial statements, market trends, customer data, industry reports, and other relevant information. Implement data collection systems and ensure data integrity and accuracy.

Leverage analytical tools and techniques to analyze the data effectively, identify patterns, and make informed outlooks.

2. Stakeholder Involvement

The Successful implementation of continuous predictions requires active involvement from key organizational stakeholders. Engage finance teams, department heads, and senior executives in the forecasting process.

Encourage collaboration and open communication to ensure alignment of goals and assumptions. Solicit input from stakeholders to incorporate their domain knowledge and insights into the forecasts.

Note

This inclusive approach fosters a sense of ownership and accountability, leading to more accurate and comprehensive forecasts.

3. Forecasting Methodologies and Techniques

Select appropriate forecasting methodologies and techniques that align with your business's specific needs and industry dynamics. Common methods include time series analysis, regression analysis, scenario analysis, and predictive modeling.

Tailor the forecasting approach based on the available data, the forecast horizon, and the level of detail required. Continuously evaluate and refine the forecasting techniques to enhance accuracy and reliability.

4. Technology and Tools

Consider leveraging financial planning and forecasting software to streamline the continuous prediction process. These tools provide features such as data integration, automated calculations, scenario modeling, and visualization capabilities.

They enable stakeholder collaboration, facilitate data analysis, and generate real-time insights. Choose a tool that suits your organization's size, complexity, and budget, ensuring it aligns with your specific forecasting requirements.

5. Forecasting Horizon and Granularity

Determine the appropriate time horizon and level of granularity for your rolling outlooks. The forecast horizon should balance short-term operational visibility and long-term strategic planning.

Consider the frequency of updates and the level of detail needed for decision-making. The forecast granularity may vary by department, product line, or market segment.

Align the forecasting horizon and granularity with your business's dynamics, data availability, and reporting needs.

6. Communication and Reporting

Develop a communication and reporting framework to share rolling forecast information with relevant stakeholders effectively. Establish regular reporting cycles that align with decision-making timelines.

Present the outlooks clearly and concisely, highlighting key insights, assumptions, and variances. Communicate the benefits and purpose of continuous predictions to stakeholders to encourage their engagement and support.

7. Monitoring and Evaluation

Continuously monitor and evaluate the accuracy and effectiveness of your rolling forecasts. Compare the forecasted figures with actual results and analyze variances.

Assess the forecasting process, identify areas for improvement, and incorporate feedback into subsequent iterations. Regularly review and update the forecasting assumptions based on changing market conditions, business strategies, and performance feedback.

Rolling Forecast Challenges and Solutions

In navigating the field of continuous predictions, organizations need to be prepared to face various challenges and seek appropriate solutions to ensure a seamless and beneficial implementation process.

1. Data Quality and Availability

Obtaining high-quality data and ensuring its availability on time can be a significant challenge for rolling forecasts. Incomplete or inaccurate data can compromise the accuracy of projections.

Establish data governance processes to ensure data integrity and reliability. Implement data validation procedures and invest in data management systems to improve data quality. Work with IT and finance teams to streamline data collection and integration processes.

2. Forecasting Accuracy

Maintaining forecast accuracy over an extended time horizon can be challenging due to changing market conditions, unforeseen events, and evolving business dynamics.

Regularly review and update forecasting models and assumptions based on actual performance. Incorporate feedback and insights from stakeholders to refine outlooks. 

Leverage advanced analytical techniques and predictive modeling to enhance forecasting accuracy. Monitor variances between forecasts and actual results and adjust the forecast as needed.

3. Communication and Stakeholder Engagement

Ensuring effective communication and stakeholder engagement can be challenging, especially when multiple departments and levels of management are involved.

Foster a culture of collaboration and open communication. Communicate the purpose, benefits, and expectations of rolling outlooks to stakeholders. Encourage feedback and involvement from key stakeholders to enhance forecast accuracy and ownership.

Establish regular communication channels and reporting mechanisms to inform stakeholders about forecast updates and performance metrics.

4. Resource Allocation

Allocating resources based on rolling outlooks can be complex, as forecasts may change over time, requiring adjustments to resource allocation decisions.

Implement a dynamic resource allocation process that aligns with continuous predictions. Continuously evaluate resource needs and reallocate based on updated forecasts.

Develop contingency plans to address potential resource gaps or surpluses. Involve relevant stakeholders in resource allocation decisions to ensure alignment with strategic goals.

Rolling Forecast Best Practices

To make the most of rolling forecasts and optimize their impact on financial planning, organizations need to adhere to a set of best practices that we’ll discuss below:

1. Establish a Clear Forecasting Process

Define a clear, well-documented process for developing and updating continuous predictions. Document the roles, responsibilities, and timelines for each process step. This ensures consistency and transparency in the forecasting process.

2. Regularly Review and Update Assumptions

Continuously monitor and review the assumptions used in rolling outlooks. Regularly update these assumptions based on changing market conditions, internal performance, and external factors.

Note

Incorporate new information and insights into the forecasting process to improve accuracy.

3. Scenario Planning and Sensitivity Analysis

Conduct scenario planning and sensitivity analysis to evaluate the potential impact of different market conditions and variables on the forecasted outcomes. This helps identify risks and opportunities, enabling proactive decision-making and contingency planning.

4. Collaborate Across Departments

Encourage collaboration and cross-functional involvement in the rolling forecast process. Engage finance teams, department heads, and other stakeholders to gather diverse perspectives and insights.

Foster a culture of shared responsibility and collaboration to improve forecast accuracy and buy-in from stakeholders.

5. Monitor and Evaluate Forecast Accuracy

Regularly monitor and evaluate the accuracy of continuous predictions by comparing them to actual results. Analyze variances and identify areas for improvement. Use this feedback to refine forecasting models, adjust assumptions, and enhance overall forecasting accuracy.

6. Align Rolling Forecasts with Strategic Objectives

Ensure that rolling outlooks align with the organization's strategic objectives and long-term goals. Link financial forecasts to operational plans and strategic initiatives.

This alignment helps drive resource allocation decisions supporting the organization's strategic direction.

Conclusion

In conclusion, rolling forecasts provide organizations with a flexible and adaptive approach to financial planning. Businesses can make informed decisions based on real-time data and market insights by continuously updating and extending the forecast horizon.

The advantages of continuous predictions include enhanced flexibility, improved decision-making, greater forecast accuracy, early risk identification, stakeholder alignment, and continuous performance monitoring.

However, implementing rolling outlooks has challenges like data quality, forecasting accuracy, and stakeholder engagement.

Organizations can overcome these challenges by following best practices such as establishing clear processes, reviewing assumptions, conducting scenario analysis, fostering collaboration, and aligning with strategic objectives.

Continuous predictions empower businesses to navigate uncertainty, capitalize on opportunities, and mitigate risks in today's dynamic business landscape.

By embracing this dynamic financial planning approach, organizations can position themselves for sustainable growth and success.

Researched and authored by Sacha Fiereder | Linkedin

Reviewed and edited by Alexander Bellucci | LinkedIn

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