Not sure if this really answers my question. It's confusing because this author is saying burn is just revenue less expenses. But do those expenses include accrued or prepaid expenses? If he's just saying cash burn is "what you bill your customers - what you spend" then when he says expenses, does he means just cash expenses?

 

Think about a retailer. A ton of sales are driven by the holiday shopping season in Q4, but you need to prepare ahead of time and build inventories Q2/Q3. So, you have a cash outflow to build inventories expecting to make it all back in Q4. If I'm the CFO of this business I need to ensure I have sufficient liquidity, whether it be via cash, lines of credit, or cash flow, to build my inventory given the seasonal aspect of the business. 

 

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