A ticker is set of characters representing an asset listed on a stock exchange. All publicly traded companies have their own ticker symbol (i.e. AAPL = Apple, GS = Goldman Sachs, F = Ford). Stocks traded on the NYSE are made up of up to 3 characters, all stocks on the NASDAQ have 4 characters, stocks on the FTSE have up to 4.
Mutual funds and ETF’s also have ticker symbols although these frequently contain numbers and an X to differentiate them from normal stocks.
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