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Hey all!

We have a Equity Research competition coming up in our school where we have to pick on one of the following four companies to work on: Wal-Mart (WMT), Ford Motor (F), Boeing (BA), and McDonalds (MCD).

Any inputs on which company is worth looking at? I've never done proper equity research before, but my guess is that the choice of the company is the first important step. Would love you guys' advice and inputs on this!

Thanks!

Comments (13)

  • shorttheworld's picture

    well you need to know what company but then a lot of the companies can be 'good', do you want a heavy industriallike boeing or a retail consumer staple like walmart or what? very different stories and effect from things on all these companies

  • Inception's picture

    Call me crazy but I picked Ford when I did my Equity Research project in my class. I was curious to learn how they survive, so I picked it.

    But since this is a competition go with what interests you first. It's easier to sell something you like than something you don't.

    By the way, Boeing was going to be my 2nd choice if not for Ford...I think the Airbus v. Boeing competition is pretty cool.

  • mynameis's picture

    Thanks for all the input guys!

    Not to sound overly prudent here, but I really want to win this because it will be judged in part by a very large bank with possible internship offers at the end. It will also be judged by the prof who has made it clear that she is looking for technical accuracy in the analysis. I want to stay away from WMT because I guess everyone will do it, because it's easy.

    I've been looking at BA and I've access to their past three years earnings conference calls, so that should be a plus. I honestly don't know much about Ford to comment either way.

    But do you guys think technically BA is a bad choice? Too hard? I'd have to get the comparables and accounting stuff spot on to get my foot through the door.

  • jqbuyside's picture

    There is no bad choice here. Go with what you are most interested in, because then you will be willing to work harder at learning the company.

    I would recommend contacting the IR person right away, explain your project, and ask if they have any sell side ER they can share (they get it all and they read it). If they aren't willing to share any of the research, ask which sell side analysts they'd recommend contacting to further discuss their company. By going to the IR person first, you might be able to bypass the headache of contacting 20 different analysts (unless you already have access to sell side research, in which case just start there).

  • duffmt6's picture

    I feel like Boeing will require a ton of fin stmt adjustments- especially when it comes to dealing with operating/finance leases. Just my 2c.

    "For I am a sinner in the hands of an angry God. Bloody Mary full of vodka, blessed are you among cocktails. Pray for me now and at the hour of my death, which I hope is soon. Amen."