M&A International, the network of M&A consultancies changes its brand and structure, in a move to profit from an increased brand value and to better exploit their global presence for cross-border deal making.
The new firm has 700 professionals and 60 offices in 40 countries.
What do guys think? Will this help propel them up the league tables?
I can imagine how the unified brand can help with credibility concerning their global presence.
http://www.consultancy.uk/news/12654/member-firms…
http://www.oaklins.com/read-article.html?article=…
Makes sense to have some brand continuity. MAI was already up there on the league tables but this at least gives them a name they can build some goodwill with rather than having 50 boutiques trying to stand out in the crowd.
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