M&A International, the network of M&A consultancies changes its brand and structure, in a move to profit from an increased brand value and to better exploit their global presence for cross-border deal making.
The new firm has 700 professionals and 60 offices in 40 countries.
What do guys think? Will this help propel them up the league tables?
I can imagine how the unified brand can help with credibility concerning their global presence.
http://www.consultancy.uk/news/12654/member-firms…
http://www.oaklins.com/read-article.html?article=…
Makes sense to have some brand continuity. MAI was already up there on the league tables but this at least gives them a name they can build some goodwill with rather than having 50 boutiques trying to stand out in the crowd.
Est quae ipsa tempore sunt. Asperiores ut quia similique eum error autem accusantium suscipit.
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