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Nobody will be using iphones in twenty years. But people will still be drinking coke.
I dunno, the government gets more arbitrary by the day with their laws on healthy eating. I really like Coke a lot, but I never drink it, because it's so bad for you.
Great point. Same here and I don't understand how with this shift to healthy drinks they are still a successful company.
Well iPhones aren't Apple's only product. And I'm pretty sure that in just twenty years people will still be using Apple's phone products, macbooks, and other technologies they invent.
Plus, what does their potential future have to do with TODAY's top brand. TODAY almost everyone either has or knows someone with an Apple product...and it creates a lot more buzz than Coke does. In twenty years, that may or may not be the case, in which case they may or may not move down.
"TODAY almost everyone either has or knows someone with an Apple product"
Pretty sure you can say the same thing about Coke
Look how many 'tech' companies (or companies in general) on the SP 500 from 50-100 years ago are still around today.
Let's see, one company makes carbonated sugar water, the other makes smartphones easy enough for grandma to use, that are a status symbol, and marketed to hell as a must-have...
People were saying Apple were going to fail since they started. They had a rough patch until the late 90s, but iPod became the default MP3 player. Macbooks are the default laptop that you see in media. iPhone is the default smartphone (how many times do you hear on the news "Android or iPhone"? It's always "iPhone or Android", not that Android is even a phone.). Mac or PC. Mac - that's a single brand, PC covers EVERY non-Mac "PC". Apple isn't going anywhere in 20 years, 50 years, 100 years.
Coke relies on farm subsidies and abundant sugar. They probably get millions in revenue from food stamp payments. It's foolish to think something that relies on government is more stable. Nobody's entitled to junk food. Case in point (not that it'll pass yet, but next 5 years? Sure.) http://www.nationalreview.com/article/358490/no-food-stamps-soda-katrin…
Doesn't it stand to reason that Coca Cola will simply change its formula? It wouldn't be the first time, and I'm not referring to the "New Coke" debacle. The R&D guys behind Coke are a bunch of Walter White chemistry masterminds, and I'm positive that they'll find a way to make the product marketable for many, many decades to come. It's so easy to adapt the formula while keeping the taste unchanged given their resources; the real value here is the Coca Cola brand. That company is simply a gigantic name attached to a soft drink business.
Apple, on the other hand, needs some significantly good leadership at its helm to keep up in the currently highly-competitive tech space. Some say that we're in a sort of tech-2.0 bubble; if we are, then great leadership will be even more important for Apple going forward. Put simply, there's absolutely no space to rest in the technology world. Blackberry slacked for a few years after establishing itself as one of the top tech firms - look where that got them.
I'd say it's a pretty safe bet that we'll still be drinking Coke 50 years from now. Buying the iPhone 31S? I'm not as sure.
I'm in total agreement that Coke is going to be around... basically forever. I doubt they'd change their formula, though. Mainly because... well, why bother? It's not like it's not already dirt-cheap to produce a bottle of Coke, and I highly doubt shaving another fraction of a cent off of the few cents per bottle it costs to manufacture a bottle is going to matter compared to keeping the brand and distribution network strong.
I was listening to a BBC interview of that feller - turns out he's not actually using Coke boxes to distribute his medicine anymore, because the places he wants to try to distribute medicine to just don't buy any Coke. Nobody has money for anything way out there in the middle of Zambia.
The iPhone accounts for 50% of Apple's revenue.
The iPhone cannibalizes every iPod model each quarter.
The iPad cannibalizes the Macbooks and Mac pro every quarter.
Soon Apple will offer even fewer products than it does today. Apple seems to be in "catch-up" mode with competitors, which is fine since it only releases a product once a year, and it's 1 company vs 10 other companies... that's 10x the R&D, resources, etc.
I have an iPhone, but there's no stopping advancements in technology that will soon be out of Apple's core competencies. Every company has to go out of business eventually. Remember, the cell phone wasn't even around when our parents were in college.
Let me know what you invest in, and I will short each and everyone. Thanks for the money!
Hope you like getting wiped out, I focus on biotechs. Really sad you're so obsessed with dead stocks like KO that might yield 8% a year.
http://www.wallstreetoasis.com/forums/good-stocks-for-the-rest-of-the-y…
Now, note that my comment on STXS was specific to a very short term, specifically a day-period. It continued to go up for a couple days following, my point was just to say, look at the daily chart, tell me you can't "scalp" that. (Anyone who saw that stock move, that lost money on it - they deserved to).
Look at the other 2 stocks from Aug. 2 to present - ADHD and SRPT.
But hey Mr. large cap expert, I'll step aside and let you show us how it's done.
People having been saying the sky is falling on AAPL for years. Its pretty tired at this point.
I haven't had a good outlook on Apple in a while, and neither have most of my friends. It's not necessarily that it's going to die, but especially when they were valued at $600+ the valuation was just too high. I think it's a little low now, but in the long-run I don't have a lot of faith in the company for a few reasons:
1) The iPhone is losing market share to Android. They're still the dominant product, but that's changing with companies like Samsung offering greater quality for a cheaper price.
2) The iPad is still dominant, but losing market share steadily to competitors.
3) Apple products are expensive as shit. Yes, they're easy to use. Yes, they're "cool". That doesn't matter when Microsoft is stepping up their ease-of-use game and as people become (it seems) more price-conscious. To be fair, I know people that make $25k/year and still shell out $1,500 for a new Apple laptop.
I have no doubt they will be around for years to come, but I think they're in their prime now and will start falling soon. I could be wrong. They could very well come out with something new and revolutionary. But right now they don't have any product that makes me think I need to switch to Apple.
Didn't look at the rationale or the reasoning for Apple surpassing Coca Cola but wanted to provide a brief story. I traveled to Africa 2 years ago and even in the shanty towns where these people didn't even have a toilet. These people barely had clothes, they barely had shoes, yet there were big huge Coca Cola signs everywhere on buildings. Each small store where people bought there supplies to live for cents, they had the old school Coca Cola bottles. These people did not have electricity, nevermind any technology. Apple may be the top brand, but they are not more known. Every person that knows about Apple knows about Coca Cola, most people that don't know about Apple, still know about Coca Cola. It is in the far reaches of the world.
Woah, woah, woah... some guy discovered the art of box recycling? That wasn't supposed to be invented until 2020.
I don't see how Apple lasts more than 10 years with their completely disastrous iOS7. Ugh.
Such a complete and utter failure.
I think you have to look at Coca-Cola as much more than that dark sugar drink. It's not like those Coke executives are sitting retarded in the corner, oblivious to the markets.
You have to realize that Coke also owns a ton of other brands - globally - and those include a wide variety of 'healthy' options. If you take all of their brands and stack them up against Apple, Coca-Cola is still far in the lead.
Also, if you expect that Apple is going to magically survive the inevitable churn of tech rise and decline, you are the one who is sitting retarded in the corner, oblivious to the markets.
What's there to discuss? You have multitudes of people who predict the demise of Apple, and that's been the case for 30 years. I can't begin to describe the number of threads this year on WSO predicting the demise of Apple. And then Apple sets records with its iPhone 5s sales (even though the phone isn't fundamentally different than the 5) and is named as the most valuable brand on Earth, surpassing Coke, which has held the spot for 13 years. And what do we get? More people IN THIS THREAD predicting the imminent demise of Apple. LOL!
Apple haters always say the same thing, like a broken record--"Macs and OSX have very little market share and the iPhone is losing market share to Android". Broken record! IT. DOES. NOT. MATTER. Apple is in the business to make money, not gain market share. There are 2--TWO--profitable smartphone makers--Samsung and Apple. Combined, they have 100% of smartphone profits. Not 80%, not 95%--100% of smartphone profits. Android does dominate in market share, but it's a largely unprofitable market share. Dominating Vietnam and Bangladesh does not create a profitable model. Apple, on the other hand, hardly participates in low-end marketplaces and gets most of its revenue from North America and Europe, and creates PROFIT. Developers love iOS because its users have this crazy thing called MONEY.
I think that you may not understand the point we're trying to make.
Nobody is saying Apple will die soon, we're just saying that in 100 years, Coke is a lot more likely to be around than Apple. It's simply a matter of market conditions, consumer needs, product affordability, and - simply - economics.
Coke is sold in vending machines next to water. Fucking water. Think about that. I may own a Macbook, an iPhone, and an Apple TV, but I don't think about those things the way that I think about Coke. Frankly, no matter how unlikely, there is a real chance that Apple could begin a trajectory toward decline within our lifetime. But Coke? I'm not nearly as sure.
I'm agreeing with the Coke voters. Coke is known everywhere in the world...
Having visited Pakistan last year, people on the streets in complete poverty has NO IDEA what a mac is, but everyone does know what Coke is (to agree with the previous post of people in Africa knowing about Coke).
Coke just has a much larger market to work with (a huge variety of products, a huge market share and is all around the world), while Apple deals with more high end, quality products.
But then again, it'd be interesting to look into the statements (profit margins to be more specific) of both these companies (maybe add Google too).
Just a thought.
I'm shocked.
"Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?" - Jobs to Sculley
Seriously though, CC is in a better position long-term than Apple. First of all, there aren't competitors that are eating up market share significantly every year. Second, the markets Apple is in, which are consumer electronics goods, can change drastically over just a few years. In ten years, who can say for sure that people will still be using phones and computers? Apple has a good track record when it comes to discovering what the next big market is and being the front runner, but nobody can guess what the next big things would be, if (more like when) phones and personal computers become obsolete. Especially with Jobs gone...
On the other hand, I don't think the beverage business is going anywhere for the foreseeable period that is a lot longer than what I expect as the lifespan of current personal electronics products. How could this market disappear? What kinds of products would have to be invented to see the beverage market disappear?
Kassad, there are plenty of people in this thread who have suggested the rather imminent demise of Apple. And this prediction of the imminent demise of Apple will continue on for another 30 years. A broken clock is right twice a day--it's possible that eventually the broken clock with be correct.
Of course Coke has better long-term prospects. It's 120 years old, "Coke" and "Ok" are the 2 most recognizable words in the world, and Coke has one competitor that has a taste that a majority of people don't prefer.
Not sure why this entire discussion is revolving around which is going to be more valuable in 100 years... The whole point of the study and what its findings assert is that Apple is the most valuable brand in the world right now.
Soda sales have hit a 17-year low, meanwhile, Apple breaks sales records with each product release and can barely keep up with demand. Not hard to see why things changed this year.
Apple doesn't have mass appeal on a worldwide basis - cachet yes, appeal no. I would argue that brand valuations have swung too much toward the luxury/mass luxury segment anyway (handbag/leather houses anybody). Part of it is due to better growth prospects due to changes in wealth distribution and global demographics, but part of it is just street overreaction and excess multiple expansion. The problem with being profitable when your competitors are willing not to be (because they are grabbing share, selling value-add services or just plain stupid) is that holding your gross margins required obscene amounts of marketing investment with a declining marginal return. Ultimately, consumer electronics companies need a better product, and that is simply very difficult to sustain over time.
Yes, it's difficult to sustain innovative products over time in electronics, but when you become the size of Microsoft, Apple and Google you buy the innovators' products/companies and you improve on them. Apple doesn't need to discover time travel in a lab they own to remain at the top of the industry with Google and Microsoft. Google, Microsoft and others are in just as precarious a situation as Apple. Nothing suggests that they are better positioned to be here in 30 years than Apple is.
Woah woah woah, MS is in a much better position than Apple is. There is no company out there with the software to compete with Office and Windows. Office is so firmly integrated into every business in the world, it would take a titan to knock it down. Not even going to get into Windows. Could Google do it? Maybe, but not any time soon and not with anything they've put out thus far. Apple? Ha, please.
Microsoft is way more diversified than Apple. They may have slightly lower brand recognition than Apple, but the business is much more secure.
You're talking a scale of 30 years. 30 years is a long time. Cloud computing over the next decade plus having the power of a desktop/laptop in our phone will radically change the face of business. It's possible that Windows/Microsoft in 20 or 30 years ends up like Linux--used in ATMs and high-rise lobbies.
Too much bro science in here.
Apple Products > Coke Products Apple Marketing > or
Guys are arguing that because apple hasn't failed yet it never will have shown they have the intellectual ability of a retarded squirrel.
Given the shift away from soft drinks to healthier stuff this could actually be quite close, I'd probably still bet on coke given potentially short life cycle of tech product (just look at blackberry... It used to be blackberry or iPhone now it's just iPhone or android....)
To be honest, I like banana better.
I think we can all agree that consulting outfits like Michael Porter's Monitor Group that provide companies with the strategies and tools necessary to stay ahead of curve have staying power.
Oh wait...
Relevant to Apple discussion: http://www.cnn.com/2013/10/03/tech/innovation/nolan-bushnell-next-steve…
Do you guys know the recent news. Apple has already lost their market against Samsung both in Asia and Europe? Coca-cola is still one of the most popular drinks all over the world.
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