this is his go-up perpetual preferred thing. idea is to segment investor base into those who invest for growth and those who invest for yield

 
Fundamentally Undervalued:
yea but who cares if they change the rules, management isn't interested in doing a pref distribution either way.

and why is all the focus on preferreds...is it better for us/einhorn if we get that instead of cash?

He'll push management along with other shareholders to issue a preferred. Preferred stock usually comes with a dividend which will be cash out of AAPL's banks into investor's pockets = "unlocking shareholder value". He wants these preferreds to be issued to all shareholders.

 

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