Cushman & Wakefield

Hey guys,

So was reading into them. Very impressive company, especially their brokerage arm. As they are privately owned, I can't find much financial information on them. Anyone know how they've done recently? Are they Jones Lang Lasalle's main competitor?

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Cushman is one the top real estate firms nationwide. They do have an impressive brokerage arm as you mentioned, and they have been one of the top performers during the crisis. JLL is slightly over Cushman, but if you're sure real estate is your industry, it's a great place to start building a career and network. It WILL help you. I guarantee it.

 

It is probably dependent on the individual office, but my impression from stuff that comes across my mailbox and email at work it looks like they're getting big, flashy listings as usual. I can't imagine Cushman is going anywhere any time soon.

 
Best Response

Cushman & Wakefield in what country/city?

For Grade A/Prime office: ... this is personal opinion from dealings I've had with folks there. I'm on the buyside in RE.

  • In London, JLL is superior to both CBRE and Cushman in terms of their listings (quality and number) and I prefer working with the brokers there personality wise. Cushman is pretty good in the City though and is serious competition to JLL. I prefer working with the Cushman guys to CBRE though.

  • In NYC, Cushman's top guys for my sector are now at JLL (Baxter, Cohen, Caplan & Latham were stars at Cushman). CBRE might have an edge over JLL in NYC, but that's primarily because of all of the large listings Darcy Stacom gets. I would actually prefer using JLL over CBRE (the team that transferred from Cushman).

As a place to work though, I can't really comment apart from agreeing that it is one of the top brokerage firms around. Might be worth checking out Eastdil as well (in NYC) as they do debt as well.

 

I don't seeing it making a big of an impact as most think. CRE brokerages are only as good as the people they hire. Its a services firm and if the top producers leave, then they just lost a ton of revenue. Though I am sure being a bigger name might allow some scale, but not nearly as most people would think.

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TeddyTheBear

I don't seeing it making a big of an impact as most think. CRE brokerages are only as good as the people they hire. Its a services firm and if the top producers leave, then they just lost a ton of revenue. Though I am sure being a bigger name might allow some scale, but not nearly as most people would think.

This. There is no major difference between brokerages, they all basically do the same thing. It all comes down to how much $ they are willing to allocate to buy and develop the best people, and invest the most resources in places like research and marketing. A deeper research database and the ability to produce better marketing material for clients in-house seems to be the best competitive advantage these firms can offer to developers, institutional owners, etc.

 

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