The Success of AshleyMadison.comST
mod (Andy) note: "Blast from the past - Best of Eddie" - This one is originally from February 2011. If there's an old post from Eddie you'd like to see up again shoot me a message.
I saw this on Bloomberg the other day (video after the jump), and I wanted to get your opinions on this business model. For those who don't know, AshleyMadison.com is an Internet dating service with a twist. It pairs people with potential love interests just like eHarmony or Match.com, but only for those seeking extra-marital affairs or affairs outside their current relationship. Site membership has exploded into the millions, and it appears they've found a very profitable market niche.
Now, you guys know I'm not into moralizing. Cheating's never been my thing, but that's just me. I've certainly known a lot of cheaters over the years, but I've always figured that was something between them and their significant other. I will say that it's my personal belief that most cheaters get caught eventually, but I don't really have any hard data on that.
What I'm wondering is whether or not there is a societal cost to institutionalized infidelity. I'm speaking specifically about the United States in this case, because here in France marital infidelity is not only "accepted", it's more or less expected. The French tend to think it's human nature to cheat. But I wonder about the effects in a more puritanical society like the U.S.
There is obviously a demand for these types of services, as this video clearly demonstrates:
So, have the folks at AshleyMadison.com found a way to make millions from good, clean fun, or is this a sign of the end times? Should the guys at the Vice Fund be looking into this? Is marital fidelity a relic of a bygone era? How do you guys feel about it?
I'll leave you with this rather clever, but naughty, Christmas offering from the company. I wonder if the writer would help out on The Street Before Christmas this year...