Public bio:
- Founder & Fractional CFO at Tiny Canvas
- CMA-qualified strategic finance leader with extensive experience in transformations, fundraising and building scalable systems across FMCG, tech and SaaS industries.
- Passionate mentor to founders and aspiring entrepreneurs, helping shape early ideas into solid financial frameworks, implement core financial operations, and integrate financial thinking into their decision-making arsenal
- Former senior finance executive at Ontex, Bynder, DTN and British American Tobacco
- MSc in Management from University of York; BSc in Electronics Engineering
Public bio:
- Current Head of Tax / Associate Director at G-Star RAW C.V., a leading world-wide fashion brand, based in the Netherlands;
- Independent Managing Leader for (foreign) Female Leadership in Finance roles
- Previously worked at leading multinationals such as Royal Philips N.V., ABN AMRO Bank N.V., Booking.com B.V. and SABIC B.V.
- ACCA certified
- Gradated LL.M. in International and European Tax Law at a leading university in the Netherlands, Maastricht University
- Graduated with a BA in Political Science and European Studies, specialising in European Law
- Full proficiency in English and Dutch languages
- Currently writing a book focusing on the future of leadership for females in male-dominated sectors such as finance
- Passionate about innovation, creativity, travel and education
Public bio:
I’m an accredited coach and former corporate leader with a passion for helping people find clarity and confidence in their personal and professional lives. My approach is rooted in empathy, active listening, and deep understanding—combined with the strength, resilience, and unwavering belief that have guided me through my own challenges.
Over the past 20 years, I’ve had the privilege of working with inspiring coaches who have profoundly shaped my growth, both professionally and personally. Through this journey of self-discovery, I’ve learned to harness my unique energy, training, and life experience to empower others. My mission is to help you step into your purpose and create a bold, authentic life that aligns with who you truly are and what you want.
With nearly two decades of experience in the corporate world across across Europe, Asia Pacific and the Middle East—specialising in marketing, communications, and business development—I’ve led and coached teams in both formal and informal capacities. Having experienced first hand the transformative power of coaching in my own career and personal life, I was inspired to deepen my expertise and become an accredited coach myself.
I hold a Brain-Based Coaching Certificate (BBCC) from the NeuroLeadership Institute (NLI), a globally recognized coaching program accredited by the International Coaching Federation. NLI’s Results Coaching System™️ is rooted in neuroscience, process-focused, and outcome-driven, drawing from contemporary research in positive psychology, adult learning, and change theory.
I’d love to support you in gaining the clarity and confidence to move forward with purpose. Let’s explore how we can work together to create meaningful change in your life.
What can I help you with?
Goal Setting & Achievement
• Clarifying personal and professional goals
• Breaking down big objectives into actionable steps
• Overcoming procrastination and building motivation
Mindset & Emotional Resilience
• Developing a growth mindset for continuous learning
• Managing stress, anxiety, and emotional triggers
• Enhancing self-awareness and emotional intelligence
Behavioural Change & Habit Formation
• Understanding how the brain forms and sustains habits
• Replacing limiting behaviours with empowering ones
• Implementing neuroscience-backed techniques for sustainable change
Decision-Making & Problem-Solving
• Improving cognitive flexibility for better decision-making
• Using systems thinking to analyse challenges holistically
• Strengthening confidence in making life and career choices
Productivity & Performance Optimization
• Leveraging neuroscience to enhance focus and efficiency
• Overcoming mental blocks and increasing motivation
• Creating personalized strategies for peak performance
Leadership & Interpersonal Skills
• Developing effective communication and conflict resolution skills
• Strengthening leadership presence and influence
• Building and maintaining strong professional and personal relationships
Resilience in Change & Uncertainty
• Navigating life transitions with confidence
• Adapting to change using psychological and neurological insights
• Cultivating long-term resilience and mental agility
Personal Fulfillment & Wellbeing
• Aligning daily actions with core values and purpose
• Cultivating gratitude and positive emotions for greater wellbeing
• Designing a life that fosters balance and long-term satisfaction
Public bio:
A people-orientated Finance executive with progressive career
Initiated / Amended coaching and mentorship programs to best fit individuals from different backgrounds and experiences
Extensive experience in Banking and Financial Services across multiple functions such as FP&A, Strategy, Regulatory Reporting and Transformation in London and Hong Kong.
Understand the complexity of working in a matrix organization / project
Graduated with a MSc Finance and Investment from Queen Mary, University of London
Fluent in English and Cantonese
Public bio:
Currently leading SEO for a major iGaming brand in Manila. Heard this is one of the most competitive niche for SEO and I will compete with the top SEOs around the world, so bring on the challenge!
I have experienced inhouse enterprise SEO with PropertyGuru, scaled agency growth with RA Marketing & SearchGuru (now NPD) & became a certified HRDF trainer in Malaysia to teach MNC & govt departments. Happy to achieve Google Premier Partner status with RA back in 2024, with only 15 out of 1,400 agencies obtaining this in Malaysia.
I also presented at Google's Live Search Central event in Bangkok 2025, in a poster session format, where I shared tips in getting SEO budget & strategy approval from C-suite decision makers!
Brands I worked with: PropertyGuru, iProperty, AIA, Levi's, Dumex, Mudah, Fitness First, Celebrity Fitness, Jualo, OSK, Carlo Rino, Risda, Sports SG, Premier Clinic, KLSMC Hospital, SnapEx (Crypto), Singapore Medical Group (SMG), Education Destination Asia, Rtist, Hiredly, Wacoal & Luen Heng. And many many more...
Favourite SEO tools: Advanced Web Rankings (AWR), Google Search Console, Screaming Frog, Ahrefs, Dragonmetrics & Majestic.
Fun facts:
Origin: Kota Kinabalu, Sabah (Ask me where to find the best seafood in Asia 🦀).
Education: Economics (Cardiff Uni) & Master's in Economics (Uni of Bristol).
Hobbies: Boxing (0-1 Record), Padel & Guitar. Former Breakdancer too!
Passionate West Ham supporter since 2008.
Public bio:
Investment advisor with experience managing multi asset portfolios across public and private markets for institutional and family office clients.
Public bio:
FRM-certified (in progress) finance expert with 5+ years in risk-adjacent roles across banking, asset management, and regulatory compliance. Combines hands-on experience in financial reporting, quantitative analysis, and cross-border regulatory frameworks (GAAP, VAT, Intrastat) with advanced technical skills (Python, SQL, SAP). Proven ability to bridge data-driven insights with operational risk mitigation—currently advancing CIMA/FRM certifications to deepen prudential risk expertise.
- Regulatory Risk Exposure: Managed EMEA fixed assets/compliance at Baxter (2020–2022), ensuring adherence to multi-jurisdictional standards.
- Basel/FINMA-Relevant Skills: Applied macroeconomic trend analysis and scenario testing at Infosys (2024–2025), mirroring liquidity/credit risk modeling.
Public bio:
Experienced Business Partner in delivering sustainable organic and inorganic growth, and large-scale business transformation. Strong entrepreneurial and professional skills in Strategy Articulation, Organizational Design, Business Transformation, Mergers & Acquisitions (M&A), Rewards and Talent Management.
Public bio:
I am a strategic polymath with over 15 years of experience as a Management Consultant, Chief of Staff, Advisor, Program and Interim Manager within the biggest DAX German companies. I specialize in strategy development, transformation, turnaround management, and business excellence, covering the full journey from strategy definition to end-to-end implementation. I have a strong track record in leading consulting and cross-functional teams, PMOs, and senior consultants and stakeholders, and in designing and implementing operating models, processes, systems, and tools. My work spans C-level strategy, post merger integrations, change initiatives, and performance-driven transformations in complex, global organizations. Beyond delivering results, I am passionate about coaching and mentoring others, helping teams and individuals grow, develop their potential, and navigate complex challenges. I take pride in enabling leaders and organizations to achieve sustainable performance and meaningful change.
Public bio:
Currently a 2nd year Strategy Associate @ Enterprise Singapore's Innovation Ecosystem Development division - developing national strategies and initiatives to help tech startups grow from Singapore.
Received a full-ride Singapore Government Scholarship
Frequently Asked Questions
Can’t find an answer? Please send an email to [email protected]
The WSO mentor service runs at a very slight profit (~5-10% net margin) in order to help motivate amazing professionals to provide great (free) advice in the forums (many mentors have green "mentor" buttons next to their usernames) which strengthens the entire WSO community. Luckily, there is a surprising number of elite professionals within the WSO community that love giving back to motivated candidates. We also recently automated the mentor matching with an algo that helps reduce the manual work needed on the backend should a requested mentor not be available. Prices range from as low as $57 up to $997 depending on the package you purchase and the mentor you select. Given the success of our service and the number of repeat clients we have, we know that we can afford to run on thin profit margins and serve thousands of applicants. We also know that many of you will follow the advice of our mentors and invest in additional courses and/or services from WSO.
After checking out, your request will immediately be sent to the mentor you selected. You will be expected to fill our some basic information (location, industry preference, etc) along with upload a Word version of your resume in order to help the mentor decide if they feel like they are a great match. As soon as they accept (usually within ~9-12 hours), an email will be sent making an introduction. Your mentor will introduce him/herself and then proceed to review your current resume and/or offer times when you can connect for a mentor session. Over the following days, you will schedule a time that is mutually convenient for you initial phone call to go over what you need help with (mock interview, career consultation and/or both). If you would like to continue with this mentor, you can schedule more hours anywhere from 1 hour to 3+ hours with him/her over the following weeks & months.
Typically the match happens within 12hrs. If your preferred mentor has not responded within 9 hours or they indicate they can't take you on as a mentor, we will notify other top mentors that have the most in common with the mentor you selected (based on our matching algo). These backup mentors will indicate to you if they are available and you have the choice to move forward with one of them, get a refund or wait longer for your preferred mentor. If for whatever reason we cannot match you in time and/or there are no mentors that are available that you'd like to work with, we will refund your purchase in full, no questions asked.
We have an incredible team of 1,000+ dedicated mentors across top firms all around the world. Our #1 goal is to make sure you are placed in the hands of the most competent and detail-oriented professional in your specific target industry. This coupled with our strict process ensures a smooth and thorough experience. Why do we use actual professionals? The answer is simple: they are the ones ACTUALLY SCREENING APPLICATIONS for their own firms! They know what it takes to make it out of the trash pile and into the interview pile. On top of this, since we have been doing mentor sessions for over a decade across THOUSANDS of clients, we are able to immediately identify a top mentor and feed them more clients to ensure happy customers like you (due to our strict screening process). Our team includes investment bankers at all the top bulge brackets and elite boutique banks as well as private equity, hedge fund and VC professionals at the most prestigious funds. We also have reviewers at the top management consulting firms in the world, elite prop trading firms, top corporate finance roles as well as other related finance careers.
Usually these are all self-limiting beliefs, but if you're unsure if we are a good match for you, please send us a quick email to [email protected] and we can send over some bios if we think there might be a potential good match for you.
Too Young / Too Inexperienced: We do NOT recommend our mentor service until you at least have at least some relevant WORK experience that we can leverage. For the young clients out there, this means an internship, ideally in your target or related industry. If you are still in high school, it is unlikely that you have this experience. The earliest we'd recommend doing a mentor session is early freshman or early sophomore year as you prepare for summer internship recruiting. If you have no relevant experience then it probably doesn't make sense to sign up for the service. Our mentors are amazing, but they aren't magicians. If you tell us you really want to be in Investment Banking or Private Equity (for example) and everything in your background points to law or medicine, it's going to be an uphill battle. On the other hand, if you have unrelated experience but you have started the transition process by taking relevant classes and joining relevant clubs and associations, we'd love to work with you. You may not be the most competitive candidate, but we will highlight the most relevant education and functions at your current job that would translate well across industries.
Too Old / Too Experienced: We DO recommend our mentor service for more experienced professionals that are looking to make a transition or have an interview coming up. We have several very senior mentors that can answer the tough questions and make sure you are up to date on the latest trends in your target industry. However, before you move forward, we encourage you to give yourself an honest assessment. If you are looking to make the transition and have not made any steps outside of considering this mentor program, you probably aren't ready. If you've taken steps (education, new degrees, courses, etc) and feel like you're ready, we're on board and eager to help!
Yes, but if you have a negative attitude you are unlikely to have success. If you think a mentor session is an automatic referral, please don't bother to hire us.
Yes, our mentors often do refer our clients for open positions at their firms (over 20%), however, this should not be asked of our mentors to avoid a conflict of interest and it should not be expected as part of the service. It is up to you to impress the mentor if this is your goal, however, we believe you can gain much more out of the experience by being honest about your weaknesses and concerns with the mentor so there can be an open dialogue on how to improve your chances.
The only discounts are for larger packages and more hours purchased at once. This is an incredibly labor intensive 1-on-1 service using finance professionals that typically make well over $200/hr and are doing this primarily to give back.
This is a personal question and the answer is naturally subjective. If you are serious about landing a job in investment banking, private equity, hedge funds, trading, asset management, management consulting or any other competitive industry, it's more than likely that the answer to that question is a resounding "YES".
Career services advisers at your school are not screening applications for interviews...neither are your classmates. If you do happen to have a friend in the industry, are they going to take the hours necessary to give you a realistic mock interview? Odds are that their time is limited outside the office and if they do give you some guidance, it won't be as thorough as our expert mentors. If you look at the competitive nature of recruiting nowadays, why would leave your application up to chance when many of these jobs pay well over $100,000?
Join the 1,000+ candidates just like you who have already used the WSO Mentor Service
If you’re reading this, you’re here for a reason: because you want to be one of the very few who gets an an elite job and because you need help doing it. The choice really is yours. And your opportunity really is limited.
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