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Management Consulting CEO
Management Consulting CEO
New mentor!
Member since 2025
  • Paris
  • Seoul
  • ,
  • Tokyo
About the mentor

I work at the intersection of luxury brand strategy, high-end client development and international education. With more than twenty years in the luxury sector, I help brands, founders and executive teams strengthen their strategy, refine their client experience and build relevance with affluent and ultra-affluent audiences.

I currently teach luxury strategy and marketing at leading institutions such as Institut Marangoni, ESSEC, Paris Dauphine, Sup de Luxe, ESLSCA, EWHA in Seoul, Meiji University in Tokyo, Jain University in India and USP in Brazil. My teaching is based on a mix of academic foundations and field experience, shaped by my work in France, Japan, South Korea, India, Brazil and other markets.

In consulting, I support luxury houses and premium lifestyle brands in redefining their commercial strategy, especially for direct to consumer and high-value clients. Recent work includes helping a Scottish whisky brand build a stronger DTC approach for HNWI clients by developing exclusive partnerships, curated events and alternative distribution channels.

My approach is rooted in the frameworks I studied under Professor Jean Noël Kapferer at HEC Paris. I place strong emphasis on client typology, the mindset required to succeed in luxury environments and the ability for brands to adapt their communication and distribution while protecting their values.

Alongside my consulting and teaching activities, I share regular insights on LinkedIn about luxury trends, client expectations, cultural shifts and the evolution of the industry.

I am open to speaking engagements, advisory roles and training programs worldwide.

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