I'm going to be working on a stock pitch for a student value fund.
I'm looking for some small caps names and I was wondering how other people go about picking companies to look into, you obviously can't just go around reading a whole bunch of companies 10Ks until you find one you like. And I don't really think that using a stock screener is a very reliable way to find companies to dive deeper into.
I have a few ideas of specific areas I would like to look into but have no specific companies in mind. I tried to look on google finance for public companies related to the keyword but it yields a ton of results and most of them aren't even what I'm looking for.
So I was just wondering how you guys begin selecting companies to look deeper into.