Atlanta Equity, a private equity firm with $109 million in committed capital, was founded in 2007 by Pete Correll, Gerry Benjamin and David Crosland, who share a common passion for the growth and development of entrepreneurial businesses.

Our strategy is to focus on a key market where we have unusually strong access to deal opportunities and management resources; partner with our key constituencies to consummate transactions and establish a foundation for growth; and then bring the resources to bear to execute against key initiatives.