C2Partners (stylized as “Consultants of Choice”) is an Italian management consulting firm headquartered in Milan, Italy. Founded in 2016 by Ugo Massa and Antonino Massimo Gueli, the firm focuses on the financial services sector, advising banks, insurance companies and other financial institutions on strategy, innovation, and operational transformation.

Led by a senior team of partners including Gianluca Benatti and, more recently, Alessandro Zollo (former CEO of Bancomat), C2Partners has grown to over 30 professionals and has worked with more than 20 leading financial and insurance organizations. The firm’s expertise spans digital transformation, customer engagement, pricing, operational efficiency, CRM systems, and payment solutions, with a strong emphasis on regulatory readiness and post-merger integration.

C2Partners positions itself as more than a traditional consultancy, promoting a partnership model where objectives and benefits are shared with clients. In 2024, the firm entered into a strategic alliance with fintech company PreviOn to expand its capabilities in pension services and digital technologies for financial institutions.