Strategy:
Greenfield’s mandate for real estate investment is broad, spanning: direct investment; restructuring of financial obligations; development, redevelopment and repurposing; and repositioning assets.

Flexibility:
to adapt investment decisions swiftly to shifting economic realities

Trust:
founded upon openness, integrity, honesty and accountability at all times

Knowledge:
fed by experience and insight

Discipline:
the willingness to dig harder to find the best deal, the most promising property

Continuity:
attract the best talent, respect it, and keep it

Diversity:
from air cargo facilities to condos to hotels, the firm invests where the opportunities are, not where the crowd is

Cross-training:
we build investors, not functionaries

Innovation:
the returns are better outside of the box, and so is the view

Moderation:
management of risk is the best protection for the long haul