Irma S. Mann, Strategic Marketing Inc. (ISM) is a travel and leisure consulting firm that offers advertising, public relation, and direct-response marketing services. In addition, the firm provides strategic planning, brand development, graphic design, interactive marketing, research, custom publishing, and broadcast production services. Its clients include American Express, Four Seasons Hotels and Resorts, BostonCoach, the Massachusetts Port Authority, and the country of Barbados. ISM was founded in 1984 and is headquartered in Boston, Massachusetts.