We are an early-stage investment firm focused on U.S. companies in the consumer Internet, mobile and software sectors. Shasta was formed to back brilliant entrepreneurs with an unwavering commitment to the customer experience. Our partners’ experience in marketing, as well as technology, gives us a leg up in analyzing products, potential markets and customers. We feel a customer-centric approach is particularly important in this age of social media. Buzz about superior—and inferior—products travels quickly today, leaving little wiggle room for mediocre offerings.