In the alternative industry, developing investor relationships and raising capital pose challenges for all fund managers, but particularly for emerging managers. Tight budgets, limited marketing experience, and the reluctance of capital introduction desks, third-party marketers, and placement agents to engage emerging managers as clients make it difficult for smaller managers to achieve their goals.
Whitehall Financial Data (WFD) was formed to assist emerging managers. We help them connect with investors and tackle the fundraising challenge. A wholly owned subsidiary of Brighton House Associates (BHA), WFD leverages BHA’s research to compile contact databases of active and qualified alternative investors worldwide. Emerging managers need a reliable source of timely information to launch a competitive effort. WFD not only provides this but also makes it cost-effective and easy to access.