Embedded Analyst, Business Development Team

I applied online. 2 weeks later, I received an email asking me to schedule a phone interview with one of their recruiters and to read about their work on one of their analysis blogs. I spoke with the person within the week. During our call, she confirmed my interest, experience, and asked whether i might be interested in relocating to London (i was in NY at the time). A few days later, I received a 2nd email asking me to schedule a 2nd phone interview with one of their Business Development engineer, and asking me to read about their company, culture, analysis style and to log onto one of their web-based interfaces and play around with their analysis softwares. I spoke with the person a few days later. The interview lasted about 1 hour. He asked me an extended puzzle (the one about dropping an egg). Everytime i answered correctly, he'd make it a bit harder. The interview went amazingly well. A few days later i was askedto schedule a final interview with another one of their Business Development engineer. They asked me to have Webex installed and ready to go so they could ask me a coding question. The interview lasted about 1 hour, I could not answer anything (having never coded in my life). Within the hour, I received a thank you goodbye email. They dropped me as fast as they'd taken me. The whole process lasted about 5 weeks.