Any advice on whether I should sell or hold AEO

I bought AEO a few months back at 14.70 and I am taking a pretty decent loss right now, its at 10.87. Aeropostale just took a serious loss which makes me weary about AEO's outlook. Any ideas for what I should do with it now?

 

Retail is a tricky pony right now. Lots of co's reporting weakness in SSS due to "weather".

If I'm not mistaken aeo pays a div, which is okay while you wait. However, I see no clear competitive advantage and the qualitative factors are questionable

I'm on the pursuit of happiness and I know everything that shine ain't always gonna be gold. I'll be fine once I get it
 

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