School Brand Name vs. Academics - Which is more important?CO
I have been doing some extensive research on which schools to apply.
Some students of general management program of a top school (can't name them or the school, its a top 10 US b-school) say that their programs are not that great academically and they are taught quite less but the school has an excellent alumni base and a great brand name, especially in the US.
One student went on to say that what you study in school is half as important as where did you go to school. Whatever you need to know will be taught by the company you join.
Now, my dilemma is that I am Business Management Graduate, and I am still applying to those schools because they have the attributes I mentioned above.
I am somewhat sure that I won't learn much out there, academically. I expect to network a lot and probably get a good job and also a strong brand name on my CV for the rest of my life.
On the other hand, I also plan to apply to some Masters in Finance programs but not the likes of MIT or Princeton and rather some relatively lesser known schools such as the Simon Rochester, Olin, Owen, McKenna, Warwick.
I might not have the strongest brand name on my CV but I expect to learn a hell lot from these programs because I suck at finance, even being a business grad.
So what do the experienced guys think ? Brand name? or Academics? What would you have done in my place ?