How does Adobe Digital Strategy Stack up to consulting firms?

Hi all,

I have seen a lot of information around recently about Adobe’s Digital Strategy Group and was wondering if anyone knows how this stacks up in comparison to MBB and T2 consulting firms.

From what I’ve seen, a lot of people in the strategy practice come from M7 business school programs, and the way the business is pitched, it sounds like they do external consulting work but positioned as a tech company which is interesting.

Can anyone provide more insight?