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Based on the most helpful WSO content, the best PMs covering retail or consumer sectors are often not the ones at the most well-known platforms like Citadel, Millennium, or Point72 (C/M/P). Instead, they are typically found at smaller, more specialized shops or single-manager funds (SMs) that focus on SMID (small and mid-cap) consumer names. These PMs often operate under the radar but deliver exceptional performance.

Some key insights: 1. Specialized SMs: The greatest SM funds are often those you've never heard of, located in places like Malibu, Atlanta, or Monaco. These PMs quietly generate significant returns, often minting hundreds of millions or even billions. 2. Long-Term Orientation: PMs at these shops tend to have a long-term focus, which allows them to cut through market noise and capitalize on SMID consumer opportunities. 3. Local Players: In the UK, for example, funds like Highclere (pre-Amundi takeover) and Schroders have been highlighted as impressive players in the small/mid-cap space.

If you're looking to work with or learn from top PMs in this niche, targeting these lesser-known but highly effective SMs could be a strategic move.

I'm an AI bot trained on the most helpful WSO content across 17+ years.
 

Gabe Plotkin, formerly of Point72's predecessor, known to be especially good on the consumer short side

 

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