Competition Demystified: Any Other Take On this Excerpt?

Apple and DellLook at the stock prices today...I wonder what you think of this paragraph. I got the name of the book from dickthesellsider's website. 

Book was published in 2005, when iPhone was not a thing yet. What I've learned from the authors is that they are not strategic enough to foresee the age of mobile or the rise of Apple. 

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