Ideation

I've seen a few threads floating around here, but nothing incredibly detailed (maybe I'm missing something), but I was wondering how people go about their idea generation process. I'm sure this varies from person to person, but what do you all read or follow (Substacks, Twitter, screeners, macro, etc.)? How much time do you spend diving into an idea before putting it on the back burner? If you had only 30 minutes to evaluate an idea, what would you jump straight to?

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