Retail’s Wild Ride — Some fancy pants (literally) retailers like Macy’s, Nordstrom, and Best Buy have posted solid earnings this quarter, and we are seeing low-budget dollar store names make solid money; there is a bit of a disconnect.
The winners are in the places that consumers want now. Electronics, home improvement, cheap groceries.
The losers, like Wally and Target, as well as the world’s largest retailer ($AMZN, smartypants), are battered after their most recent earnings calls.
After hearing a mixed bag of guidance, it makes you wonder: who is right in their predictions?
The Macy’s and Nordstroms of the world would make you think that the affluent customer is still spending money, less affected by inflation.
The Wallies and Targets would make you think that the consumer is being pinched by it and that demand is softening in a hurry.
I tend to believe that pent-up demand was still a thing in this most recent quarter and that the consumer cared a lot less about their next dollar at the beginning of that quarter than they do today.
That being said, these retailers are experiencing shitcoin-esque volatility before and after their earnings calls. High volumes, big price swings… everything I was taught to love as a trader.
Is this wild ride a symptom of something bigger? These are companies that make their money catering to people - yes, even some of you, Apes.
The consumer is the engine of the Main Street economy. Where their money goes, so does economic prosperity. Here’s to hoping we’re not already in a recession.
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