Will Retail Survive? — Of course, it will. We all need to buy $hit, even if it’s stuff we don’t need.
For most of 2020 and 2021, we went through a period of what experts called “pent up demand,” which, to us, kinda sounds like being a teenage boy with a hot history teacher. People wanted to spend money, but they couldn’t.
Add in fat stimmy checks from Big Brother, supply chain problems that led to low inventories, and a general fear of going in public, and consumers were about to cream their wallets.
Too much money chasing too few goods can inherently inject inflationary pressures into an economy, which is precisely what we’re seeing.
This leads to higher labor, production, and supply costs, a general ballooning of expenses that businesses will ultimately pass on to their customers.
Right now, consumption is high. Chase noted that credit card spending is up, especially amongst those of us who make less than $50k per year. Credit card spending was up 15% for the first half of April compared to April of 2021. Like Hinge, we are trying to bring back the old meaning of swiping.
Guidance for the most part for the big retail giants traded in the $XRT Retail ETF is relatively optimistic and rather consistent: business is good, and our pockets are being padded with the stacks of cash that you fools have been waiting like two years to spend.
But can these earnings blockbusters continue?
The things that you need to survive in this world are getting more expensive and rather quickly.
- Rents on average are through the roof in the last year. (Up 33% here in NYC!)
- Home prices are up, and mortgages are getting more expensive as interest rates have topped 5.25%.
- Gas has climbed almost $2/gal since January 20th, 2021
- Food prices at the grocery store have skyrocketed 10%, and restaurant prices have jumped a not-so-nice 6.9% in the last year
While we may have seen the peak rate of change, if you think we will see a tame 3% annualized inflation number next month, you’ve probably been hanging out with Elon Musk and Joe Rogan.
Consumer sentiment has plunged in the last year, down 25% according to the nerds in the nerdery at the University of Michigan. Today we saw a touch of recovery in sentiment since last month’s report was released, but regular everyday Joes and Joe-ettes aren’t exactly bullish on America right now.
For the sake of history, the only times consumer sentiment has been this low is when we have been in a recession. Take that with a grain of salt; if there’s one thing we know for sure, it’s that no one person is as dumb as all of us.
After consumers blow their collective loads of cash, inventories will start to build back up, and fingers crossed, supply chain challenges will ease. Prices will rise to the point of demand destruction, and fewer people will be making as many trips to the mall.
Pair this inevitable demand slowdown with a paycheck that doesn’t go as far as it used to and a consumer who might think a recession is on the horizon, and we might have a recipe for a not-so-tasty retail sector bust or even worse – the dreaded R word.
Depending on how adversarial the Fed becomes, retailers with poor balance sheets and consumer bases that aren’t loyal or rich enough to help them weather the storm might end up in a world of hurt.
These are the things that keep me up at night. If I knew the future, I’d surely quit my job here at the Peel and move on with that perfect knowledge of future events. But until then, keep wildin’, apes.
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