Why would anyone invest in projects in the 1980s and 90's?

According to the link below, the risk-free rate was around 6-8% in the 1990's and 8-15% in the 1980s. Based on this, why would anyone invest in anything but treasury notes? Wouldn't the cost of capital of any venture be extremely high?

https://www.macrotrends.net/2016/10-year-treasury…

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