The fine line between being humble and selling yourself

Lol, so here it goes: a couple of months back I had an interview with several members at Point72 and got rejected by the final interviewer. I asked for feedback and they replied saying that I wasn't able to sell myself or my skills enough during the interview. I took this advice to heart and saw their point.

Fast forward to now: I had an interview with a boutique fund and I absolutely nailed it (I'm adamant I did regardless of reactions detailed below), sold my skills af and showed everything I could offer. Although one of the team members absolutely loved it, the other two seemed a bit offended that I would speak of myself so highly and about my experiences at such length -- I went into particulars of my track record and detailed how/why i excelled at each stage of my life.

I know that each firm has its own culture and each interview is different (I can't help but think that because this is such a small fund that people there weren't as driven/aggressive/ambitious, Type A if you wish, as someone at Point72). I am, nonetheless, left a bit perplexed and these events raised some questions that I would like answers to in order to get some things straight. So, yeah, in your opinion, what should the balance be between showing humility and shining some very bright light to make your experiences stand out? Please, sophisticated answers only!!!