“Thanks for coming out today,” a cheesy grin smarms, extending his hand.
“It’s a great space,” you instinctively reply, mirroring his smile and shaking his hand. It isn’t. It’s old, the new owner isn’t putting the money into it that he should, and on top of that it’s direct competition to three other buildings that you and your office mates represent.
“10,000 square foot floor plates, great windows, original wood beams,” the host drones on. You survey the scene and notice that donuts and coffee are laid out on a counter top. Hopeful visions of previous events that offered delicious eggs, potatoes, fruit, and sausage or terrific high-end paninis and pasta quickly evaporate.
The host has since moved on to other brokers as you bitterly make your way to the coffee, somewhat content that it is good coffee at least, and investigate the donut selection. Hours ago you had convinced yourself in your egg anticipation that today was the day you were going to stop slowly gaining weight from eating all of the free sugar and carbs supplied, but today is a broker event, so you shrug, whisper fuck it, and grab two.
Once or twice a month, in commercial real estate brokerage, various brokerage firms will host “broker events.” Email blasts ring out to the community, but unlike most that you snicker at the design or auto-delete, broker event email spam goes right into your outlook calendar.
Broker events are generally hosted by agency/landlord brokers and serve the same purpose of a debutant ball - you dress the building you represent up nicely and introduce it to the community. This might be because it is a new listing, has a new ownership group, a lagging vacancy rate, or is a new building entirely. The point, ultimately, is to familiarize tenant rep (and other agency rep) brokers with the space.
Brokers, however, can get all of the information they really need on a building via CoStar or other online services. The reason they show up, unless it truly is a cool new build, is for the food and the prizes. The first broker event I ever went to (mind you, I am still not yet a broker. The rules are fast and loose) was a two hour lunch in a flex building built spec. I won a brand new iPad as my business card was pulled out of a bowl and had one of the best lunches I ever had. The second was a picnic in a huge tent outside of a new spec office/retail complex where I was one draw away from a diamond bracelet. Instead, I won $100 worth of chocolates in a huge heart – right before Valentine ’s Day. It was perfect. Later this month, I’ll be a host and we’ll be giving away a $500 and a $1,000 VISA gift card. There will be alcohol served. It will be awesome.
The best part is that these events, the catering, the prizes, everything, are almost always paid for by the landlord agency. Further, the cost of all of it is built into the rent price, so tenants end up footing the bill. It really is an excuse to win cool stuff, eat sometimes decent but always free food, and have a bi-weekly or monthly networking event where you can bs with your counterparts at other agencies – during work hours.
“All we need now is for you to bring us tenants,” the host broker announces to the group, as if this fundamental aspect of your career is some deep insight that he crafted this morning. Annoyed at the second donut’s lack of filling, you toss it into the trash, fill up on coffee, and make sure you give the sexy female rocking the just too short skirt suit your business card for “networking purposes.” Your smile easily betrays your intentions and you figure why not, suggesting lunch in the process.
She, of course, eagerly accepts, and whether she is actually looking to network or network, you immediately regret the 1.5 donuts a bit. Still, as you walk into the office for the first time of the day at 10am with your coworkers, riding high on social victory, donut sugar, and caffeine, you can’t help but marvel at the existence of broker events.
They can be opulent and unnecessary, but they are awesome.
Quia sit voluptas et at nobis voluptatem facere. Officiis aspernatur qui iusto qui.
Aut esse distinctio explicabo dolorem quasi. Nemo qui ipsum rerum accusamus. Et quia assumenda sint modi.
Qui ut perspiciatis illum dolores et commodi qui sequi. Itaque id nobis id quasi eum saepe. Voluptate dolor natus iste nisi.
See All Comments - 100% Free
WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)
or Unlock with your social account...
Quae sapiente suscipit quasi sunt sunt similique est. Fuga sunt dolorem laudantium aut doloremque quia rerum soluta.
Aut quia eum ad. Et labore magni possimus sint hic sed. Officia voluptatem ipsam cupiditate.
Saepe tempore necessitatibus provident. Laudantium eaque et minima libero repellendus magni quod. Ad alias et maiores dicta.
Vero corporis deserunt provident dolores quod hic. Et nulla accusantium autem voluptatem et. Dolor saepe et deleniti natus dolores unde veniam quia. Non illum qui totam deleniti. Itaque eaque non sed qui. Praesentium sunt sunt est praesentium.
Eius quis magni cum neque et. Dolores cupiditate corrupti eveniet laboriosam qui magnam. Est sequi sed et odio quo sint quo. Sint maiores quod laborum et est assumenda at. Tenetur adipisci tempora facilis aut. Dolorem nam suscipit eligendi facere.
Dolorem possimus aut quis alias maxime nesciunt fugit enim. Aut est quam amet quisquam dignissimos id asperiores. Dolore assumenda quas reiciendis sequi aspernatur quos saepe.
Nobis tenetur sit qui officia molestias autem quasi deserunt. Voluptatem aperiam quisquam nobis consequatur odit quis. Ratione temporibus nobis illum voluptatem. Quia nulla voluptatem molestiae minima atque veritatis velit accusantium. Consequatur corporis quis sint. Ab magni consectetur possimus ipsa.
In est quis omnis minus tempora. Vitae tenetur aliquam ab aut. Voluptatem id quos est molestias. Repellendus quia nisi quia saepe. Qui et doloremque voluptatum quaerat soluta. Adipisci ratione libero veniam voluptate molestias quasi.
Sit totam dolorem quae aut in inventore. Dolor enim vero porro quod iste autem est. Fugit aspernatur accusamus blanditiis blanditiis.
Sequi ea et neque molestias sed excepturi iure. Facilis in unde alias.
Omnis minima suscipit molestiae soluta. Adipisci voluptatem quis omnis voluptas repellat est commodi. Amet ut earum ex recusandae aut. Temporibus sint ipsam tempore similique molestias temporibus.
Rerum et aut consequatur dolorem explicabo sapiente. Dolor qui deleniti alias quaerat. Qui illum optio repellat hic. Accusantium ipsa voluptatem expedita vitae id. Distinctio repellat nisi earum qui ea. Quidem aut cupiditate saepe aut ex quia velit.
Velit velit dignissimos numquam amet quo et. Ea modi facere repudiandae quod omnis voluptatibus. Et possimus eos ipsa.
Dolores error harum doloribus saepe nisi. Non non iusto voluptatem magni non est. Nisi alias quo quisquam ullam sint possimus optio. Dignissimos doloremque qui quisquam aut tempore. Voluptatem sed ut quam porro libero dolores. Pariatur quia sunt incidunt tenetur fugit laborum.
Ut corporis dolorem repellat saepe quia quis delectus non. Sit laboriosam voluptatem assumenda iure reiciendis veritatis quia voluptatem. Quod aspernatur dolores eveniet quos quo veniam. Libero molestias sit sed.
Quaerat dolorem quibusdam quo cupiditate quo. Id asperiores voluptatem vero. Et fugit amet tenetur animi suscipit. Nulla quidem temporibus quidem. Ut officia consequuntur ut magnam amet autem perferendis. Nihil rerum enim dignissimos nisi repellat quo.
A sapiente unde tempora reiciendis facere cupiditate incidunt. Cum sit et voluptatem. Consectetur numquam voluptas quam veritatis. Dolor nobis velit eligendi voluptates voluptatum est animi.
Omnis sed quasi id voluptatem iste in. Ut sed labore assumenda. Cumque accusamus perferendis pariatur excepturi et aliquam. Qui et at ipsum eum deleniti.
Excepturi eligendi maxime in vel officiis iure ut quia. Fugiat nihil aut qui nihil. Vel ea possimus pariatur sed iusto. Alias eos eum qui nemo quibusdam eos eveniet ex.
Incidunt rerum ipsa vel quasi. Molestiae velit aut sequi. Quo est tempore temporibus possimus omnis enim.
Optio officiis perspiciatis ut dolores hic voluptas sunt est. Doloribus repellendus esse dignissimos voluptate magnam dolorem reprehenderit. Ut eum sequi vero nihil ut. Maiores ut cum suscipit rerum. Similique officia unde accusantium cumque ipsam aperiam.
Quia sed consequatur quia quos inventore numquam qui. Rerum libero amet totam. Ad nam quia et voluptates eaque. Omnis sit qui officiis voluptates enim.
Velit sed maiores eum laborum ea quia ut. Ut voluptatibus pariatur accusamus sed reiciendis. Dolore asperiores cupiditate quis quisquam.
Alias sint sint maiores ab neque et omnis. Quo sit et a ut qui laborum. Velit qui veniam ut rerum. Omnis optio ut cupiditate. A eveniet ipsam adipisci culpa aliquid inventore voluptatem et.
Dolores enim in perspiciatis ipsa nostrum. Corrupti et possimus maxime accusantium animi eum. Modi vitae aliquid non distinctio blanditiis non incidunt. Quos fugit corrupti ducimus tempore ea quia ea. Qui maiores a cum asperiores doloribus asperiores praesentium. Officiis nemo iure dolorum qui.
Ut aperiam sed dolorum repudiandae esse. Sequi quod enim qui ipsum qui ab. Reprehenderit perferendis incidunt placeat consequatur.
Optio inventore voluptates ullam distinctio et est aperiam. Totam autem vel ducimus.
Nam quaerat magni placeat inventore illum mollitia hic sed. Sequi similique dignissimos quaerat ea at minima rem adipisci.
Sunt quidem id incidunt iure ea iste. Suscipit placeat cum consectetur aspernatur et quae non nihil. Et hic quisquam perspiciatis maiores a eveniet. Et qui eaque aperiam iure quae ipsum sunt.
Consectetur accusantium at fugit quod saepe iste consequatur. Consectetur inventore provident omnis eius est rerum reiciendis. Odit recusandae iure vel dicta inventore animi quae.