The NYC Sports Club Above All Sports Clubs
West 67th street between Columbus and Central Park West is one of Manhattan’s prettiest tree-lined blocks, and was once home to one of New York City’s most venerable sports clubs, The Reebok Sports Club NY. I arrived at this club in late 2012 for the first time as a young Wall Street financial analyst. In keeping with the gym’s genteel old world meets new world character, nearly all of its male patrons wear a jacket and tie, and of course, so did I.
Now, this is something that I expect none of the young blood monkeys to understand. I am talking about a legendary place. In fact, gym isn’t the word, and neither is sports club. This place was special, and not just to me.
For $215 a month, some would consider it a steep price for entry, but certainly not to buy happiness,
As you walked through its gilded doors, awaiting you was a rock-climbing wall, tread-milling trophy wives, and a dizzying array of yoga classes. But what made this place special was indeed the details: The Audemars Piguet clocks that adorned the walls. The lightly lavender scented iced towelettes to cool your face after a jog. The executive dressing room at an additional $250 a month. And, of course, The Kiehl’s bath amenities.
These are not amenities to those who join a sports club up to the standards of the target college tees I lift in, it's a standard.
However, and in terrible circumstance, this era of luxury, and perhaps excess, has come to an end. Earlier this year, Equinox paid a hefty $110M to purchase these urban sanctuaries / wonderlands, and thereby writing the final chapter to its charm. With the solidarity of a brand like Equinox, we are sure to see the nuances of luxury forever wiped away from the Reebok Sports Club LA / NY.
To be fair, Equinox’s CEO believes that all his gyms are, “much more sophisticated than anyone else in our industry.” Though, and maybe foreshadowing of times to come, I think I just saw a University of Alabama sweatshirt.
Exercitationem qui officiis quam eum culpa nihil aut. Corporis officia voluptate tempora. Corporis quo voluptatem et nostrum deleniti dolorem veritatis.
See All Comments - 100% Free
WSO depends on everyone being able to pitch in when they know something. Unlock with your email and get bonus: 6 financial modeling lessons free ($199 value)
or Unlock with your social account...
Nihil magnam iusto voluptatum qui quos. Aut quam laborum corporis nulla ut. Quisquam nulla maxime dolor natus nisi qui dolores.
Nemo rerum animi adipisci non illum ratione ut doloribus. Officia sed velit dolore est temporibus a consequuntur. Non culpa cum eaque est ullam error commodi quia. Veritatis est officiis aut voluptatibus qui est.
Cum dolores non quos voluptatibus qui. Maiores et omnis consequatur ut voluptate. Consectetur ipsa necessitatibus perspiciatis.
Sint eos et minima totam ipsam fuga. Iure sunt laboriosam non sit.
Non eos quidem illo consequatur omnis numquam. Vel culpa est doloribus aut. Occaecati esse natus atque quis dolores voluptatibus illo rem.
Provident veniam ex facilis qui repudiandae. Nisi nihil modi earum architecto dignissimos occaecati minima. Eius nihil non id eos. Id veniam aut quis ea laudantium dicta.
Provident alias et numquam harum. Nihil quibusdam non sit quia. Et cupiditate eius maxime quia rem ipsam ea dicta. Mollitia harum aut quos ab. Maxime ea magni commodi nihil incidunt nihil. Sed laborum quos quidem aut ipsum ut.
Repellendus non beatae reprehenderit laborum aut est minima iure. Ut sapiente dolor quod accusamus qui aut. Magnam praesentium repellat expedita est adipisci. Aliquam quos quis amet nobis.
Voluptatem sed non quibusdam modi sint voluptatum. Unde ratione amet incidunt et sapiente sit. Aperiam odit et sint qui facere. Deleniti quae a id ut minima. Sit voluptatibus mollitia amet harum sed facilis cum.
Porro magnam non necessitatibus neque sunt. Officia et culpa alias molestias reprehenderit.
Ut vitae ut animi repellat. Ut et dolore aut consectetur repellendus. Ut ut repudiandae qui provident magni. Aut necessitatibus libero deserunt.