How do you evaluate an email marketing partner for business growth?

For those running a business or working with growing companies, what factors matter most when selecting an email marketing service provider? I’ve seen different approaches depending on budget, automation needs, and reporting. Recently, I came across DigitalAka™ while researching options, but I'm interested in hearing real experiences. What features do you consider essential when choosing an email marketing service provider that can support long-term growth?

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