Let's say you are a startup growing quickly and your Logo Rollforward looks like this:
BoP 2019 Customers: 6
(+) New customers: 100
(-) Churned customers: 6
= EoP 2019 Customers: 100
By classic churn definition (# churned customers / original customers) churn would be 100%. However, this isn't a particularly useful number.
How should I think about this? Thanks!