As I'm sure most of you have seen, Netflix has recently decided to increase its subscription price by 13 % to 18 %. Meaning, standard will go from $11 to $13, basic $8 to $9, and premium $14 to $16.
Following the announcement, shares scored 6 % (stock price currently 354.64) suggesting that investors seem to think Netflix offers a great service for its price.
*It's also still an inexpensive entertainment option, said Rich Greenfield, an analyst at BTIG who has a "buy" rating on Netflix. HBO charges about $15 per month for its streaming service and the average cost of traditional pay-TV tops $100 per month.
"Whether it's a movie ticket, HBO or ESPN as part of the cable bundle, the price-value that Netflix offers is compelling,*" Greenfield said, in an interview.
Last time they did a price hike in 2017 they also promised 'better content' but I'm skeptical. Honestly, the most time I spend on Netflix is scrolling around looking for something decent to watch, cringing, and then not watching anything. Every now and then I find some gem in their originals but it's pretty rare. For those of you that aren't leeching of your ex's account, do you agree with this latest hike? Overall, how much are you wiling to pay for the service?