Hi everyone, I am writing a report on food industry, to be more specific it's a "ketchup" company, which I know nothing about it and I am stuck at key growth drivers.
So far I've considered the organic growth from population and from product innovation, sales growth from acquisitons and cost reduction from scale economies (M&A).
What do you guys think about them and what other drivers I am missing?
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Though it's not really cyclical, I would add consumer spending in there.
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