I just read this story of a 15 year old high school student who got a 2 weekin the UK, and wrote a research report on the teenagers and their media habit. This is all over the internet (Forbes, Huffington Post, Times etc)
After reading his short "research report", I thought that most of the things he said were rather common sense, and that the media is once again generating way too much hype over something not so extraordinary. Sure, this kid has some good insights for a 15-year-old, but I don't think the report itself is that great.
I wonder what those full-time research analysts feel right now... apparently this 15-year-old's report generated 5 times the interest from clients.
Read the article and his research report on
What do you guys think?