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It all depends who you are networking with. I usually avoid asking questions like "How is the culture at the firm?". Usually, these responses are very high level and add 0 value. Instead, do some research on any interesting deals or industries they are currently working on and ask questions about strategy. I would also suggest that you prioritize reaching out to people who went to your school. From my experience, they are usually more receptive to network and they can also give you more intimate advice

 

For instance, if you are speaking with someone from McKinsey and you know they are actively working on the retail space you could mention that you read an article on their featured insights blog (they have a page for each of the industries) and ask them questions related to the firm's approach and strategy to a certain problem one of their clients might be having in the space

 

The order of people that you should be reaching out to is 1. Family/Friends 2. Alumni 3. Anyone else. This is just the order that they are more likely to respond.

In terms of questions to ask, it is good to have a list of questions to fall back on but don't sound like a robot just firing off questions for the sake of saying something. It is a conversation, treat it like one. Listen to what they are saying and think of questions based off what they are saying, that way you sound engaged and they notice that you are not another kid reading off a list of questions. Having the list is good but try to only use it if the conversation is going to a dead end.

 

My regular way to go about it is to briefly introduce yourself and point out your main experiences, strengths or interests that may be of interest in the discussion to the person you want to network with. Later prioritise asking questions and finding out more about what they do and how their careers have been shaped. You want to be remembered for your responsiveness and thought-provoking questions, as well as enthusiasm. This is the best way to make good contacts. Good luck.

 

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