Shit on my cold email
I know there are a hundred threads on this, but I feel like I've taken the advice of most of them, and I'm not getting the best results. Maybe a couple of problem points that I want some feedback on are:
- Maybe it's too template-y.
- Do you think it might be too informal by bringing up their hobby?
- I want feedback on whether or not I'm scaring people off by offering an in-person chat instead of just an online chat.
Some other possibilities are that it is August and late July, so it could be possible that consulting firms are just packed with students' emails. Let me know your guys' thoughts.
For more context, I go to a semi-target and have not been attaching my resume in the emails. I know in finance you should definitely put the resume in, but I'm not sure about consulting. A mentor of mine told me not to, but I'm open to feedback.
Subject: I've tried different ones, some standard: school student has a quick question/school student interested in your experience at Firm, to more personalized ones
Hi Name,
Hope you've had a great week.
I'm Name, a junior at school studying business. I came across your profile and noticed you were the TA for the [hobby: pickleball/surfing/yoga] class at Blank. I was planning on taking this class next spring, and I wanted to know if it was beginner-friendly.
I'm also interested in consulting and would love to hear about your experience doing commercial due diligence within the Blank sector at [T2: EYP, Strategy&, L.E.K., Simon-Kucher].
Would you be open to a quick 15-minute call sometime Wednesday through Friday after 3 pm to learn more about your journey? I'm based in Blank, so if you're working near the office and prefer grabbing coffee over a call, I'm happy to drop by!
I know you're busy, so it's no worries if you can't right now. Thank you again for your time and have a great day!
Best,
Blank
Any feedback is appreciated!
Extremely weird opener imo asking if some class is beginner-friendly. You can easily find that info at your school, making it come across as very inauthentic.
Fuck you're right. I'll adjust the openers to be less inauthentic and weird. Thank you!
The whole TA in class thing is so cringe. Just cut to the chase. You go to the same school and they already know why you’re reaching out
Good point. Will definitely remove that and just personalize in a less cringey way. I appreciate the feedback!
Agree with the others. Keep it short and to-the-point. No need to open with inauthentic simping - if you're a college student emailing them they'll know exactly why you're reaching out. I would focus more on volume - get as many of these out as you can, it's a numbers game!
Thank you, thats super helpful!
I agree with everyone else. Also — just delete the last paragraph. You want it to be as short as possible (greeting, intro, call to action, that’s basically it)
Thanks, man, I appreciate it!
Delete the last line but looks good. I wouldn't go into the specifics of CDD / industry unless you can truly verify that on their LinkedIn.
I wouldn't go into that level of detail, some folks take that the wrong way when you jump on a networking call with them. They might think you're trying to find out if they have a job opening / internship rather than learning about their experiences. I remember being the only MBA student that a consulting alum blew off for coffee chats. I stupidly was very specific about one of their work experiences in their email and it probably came off way too focused on what I was looking to get out of a 15-30 min chat. Found out later that everyone else I knew who asked this alum for a coffee chat had no problem getting in touch.
Some of the best calls I've had with cold emails was just asking to learn more about their role / company. Granted, this works best when they're in actual corporate companies and mid-sized companies/startups in niche industries than consulting firms.
That's a funny experience; I didn't realize that putting specifics would make it look more transactional. Thank you for the feedback; I'm definitely taking that to heart in the rest of my outreach!
The opener is not relevant at all. If you spend any time in the conversation discussing classes, you're wasting time and opportunity.
It is fine to bond over things outside of consulting, but it MUST be something people care about.
You can look at acethesolve's guide on networking into consulting. There's some tips there.
Are you gay?
Good luck
Thank you, this is super helpful. I appreciate the advice; I'll implement it ASAP. Hope you have a great day
Also this is a pet peeve of mine, if I give you a time and say call me on my phone and you try to schedule a Zoom / Teams video call - I may ghost you after that. I had someone try doing this with me during a busy week at work and I never bothered to respond / follow up even though it was an undergrad alum.
You have to realize the people you're networking with are busy. I was in transit at the time I offered to connect - had a few hours that I needed to kill at an airport before traveling back home at the end of the week from the client site.
Funny enough, I made a similar mistake as a prospect too and got ghosted.
LOL
You're coming at this from the wrong angle.
I would follow the rule of three: three sentences read in three seconds.
"Hello {x},
I'm a {x}-year student studying {subject} at school with experiences in [x, y, and z]. I'm interested in learning about your experiences in [area/position] at Firm. Do you happen to have 10-15 minutes for a quick chat?
Thank you,
FirstName LastName"
The above opens with a synopsis of yourself, shows you've done some research, not just a spray and pray, and requsts time that can be decided upon when/if you get a response. I also tend to attach my resume for them to skim; I find most people, myself included typically scan the LinkedIn or resume either before responding or before the chat itself.
I agree with the other comment, it's a bit of an odd-opener. Rather you bring up hobbies in the chat (near the end), or informally down the line. I'd also add that pre-selecting a time without them having responded is not a great first impression.
Also, an underrated approach is to follow up after 1-3 weeks (first follow up) with something like "Hey x - just bringing this to the top of your inbox." or a "Hey, just kindly following up". So long as you don't pester ((as in send 3-4 follow ups, you should be fine to do this.
This is super helpful. Definitely going to try this in my future emails. Thank you for the suggestion and I hope you have a great rest of your week!
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