So I was going through's Interactive case library, and came across a case where I'm getting stuck in a situation, and am really curious what would one do in a real life scenario. So this is the case:
Your client is a low cost carrier airline, and its profitability has began decreasing because of increase in costs due to a industry wide hike in fuel prices. Now, which of the following would you want to look into first
(a) identify potential ways of increasing revenues
(b) identify if the costs can be decreased
They went with identifying if the costs can be decreased or not, but I'm unable to figure out a reason as to why would one prioritize that over the other. What do you guys think?