Commercial Insurance Broker

A professional intermediary who helps customers find suitable insurance coverage by connecting them with insurance providers

Author: Manu Lakshmanan
Manu Lakshmanan
Manu Lakshmanan
Management Consulting | Strategy & Operations

Prior to accepting a position as the Director of Operations Strategy at DJO Global, Manu was a management consultant with McKinsey & Company in Houston. He served clients, including presenting directly to C-level executives, in digital, strategy, M&A, and operations projects.

Manu holds a PHD in Biomedical Engineering from Duke University and a BA in Physics from Cornell University.

Reviewed By: Patrick Curtis
Patrick Curtis
Patrick Curtis
Private Equity | Investment Banking

Prior to becoming our CEO & Founder at Wall Street Oasis, Patrick spent three years as a Private Equity Associate for Tailwind Capital in New York and two years as an Investment Banking Analyst at Rothschild.

Patrick has an MBA in Entrepreneurial Management from The Wharton School and a BA in Economics from Williams College.

Last Updated:September 22, 2023

What is a Commercial Insurance Broker?

A commercial insurance broker serves as an intermediary between the customer and the insurance companies. They specialize in helping you get the right commercial insurance policy for your business or negotiate better terms for your existing policy.

A commercial insurance broker talks to insurance companies on your behalf. They use their knowledge of the insurance world to get you the best deal and help you make smart decisions. This can save you both time and money.

They do more than find a policy that fits the needs of a business. Instead, the job involves assessing the needs of a business and then finding several options that may fit those needs. 

They make sure that the insurance policies they recommend are a good fit for the risks your business faces. It's like finding the right puzzle piece to match your needs while also making sure it's affordable.

Commercial insurance brokers, for example, combine various expertise into one career. The broker must be a salesperson and establish a solid rapport with the customer. Additionally, the broker functions similarly to an underwriter, evaluating the risk to identify the best market for a policy.

Key Takeaways

  • Commercial insurance brokers negotiate policies, using expertise for better decisions, time, and cost savings.

  • Brokers match business needs with policy options, ensuring suitable coverage.

  • Brokers evaluate risks, find best-priced policies, and establish customer rapport.

  • Brokers assess risks and aid recovery from disruptions.

  • Commercial insurance protects from disasters, employee harm, and interruptions, offering various coverage types.

What does a commercial insurance broker do?

Commercial insurance brokers are experts in the field of commercial insurance. They help negotiate contracts, advise on types of policies that best suit businesses' needs, and take care of claims.

Most commercial insurance brokers will offer various general insurance services, including property, casualty, liability, and life. These services can be provided to any business, regardless of size or location.

Here are a few examples of how a commercial broker can keep your business safe while you focus on the growth of your business:

  • They can help your business find the right coverage for their needs by comparing rates from various providers. They can also identify gaps in coverage that could cause problems for your business in the future.
  • Suppose you're going to hire a contractor for your company's construction project. In that case, a broker will ensure they have the right liability policies to protect you from negligence or accidents resulting from their work.
  • Suppose you're looking to buy an office building or renovation space for your company. In that case, a broker will talk with the current owner on your behalf about what liabilities are included with the property and what to watch out for before signing a contract.

Qualities of a good commercial insurance broker

A commercial insurance broker is a professional who has the knowledge and skills to help your business grow. They can offer various insurance services, including property, casualty, liability, and life.

Qualities that make an exceptional commercial insurance broker include the following:

1. Having expertise in their field

Brokers must be authorities in their field of specialization to obtain the greatest rates and coverages. This is crucial when looking for coverage for:

  • High Valued Homes
  • Vacants
  • Builder's Risks
  • Custom Home Builders
  • Products Accounts
  • Pollution
  • Cyber 

How long has the broker been engaged in that line of business? Are they linked to companies that are knowledgeable about the coverage you require? 

2. They have to be reliable

If the broker deals with A-rated carriers, you may be sure of their reliability. Additionally, you can look up a broker's financial stability rating with rating agencies like Standard and Poor's and A.M. They must also have a solid track record of processing claims. 

Does their internal claims staff handle the specifics of your claim and guarantee that you receive a fair settlement? To learn more about their experience, ask them to describe in detail how they handled claims and previous claims.

3. Being available for customers throughout the day

If you don't get back to a client quickly, there's a high chance they could go to another agent. In our "Hey, Google" world, people want to get what they've asked for almost instantly. This is why brokers have to act quickly. 

So a broker needs to be fast with filing claims, providing a business quote and coverage confirmation, and issuing policies faster than the competitors.

4. Honesty

Honesty is the best policy, as the saying goes. For insurance agents, this has never been more true. A competent agent may earn their clients' respect and trust by being honest from the start. Conversely, agents who lie do not survive in the insurance business for long.

    Benefits of hiring a commercial insurance broker

    If you're looking for a commercial insurance broker for your business, there are many benefits to doing so. First, hiring an expert in this field will help your business grow and receive the insurance coverage it needs.

    1. Claim Assistance

    During any claim settlement process, your broker can represent you. Knowing your advocate and your choices when a claim is denied gives you peace of mind. However, you may need to consult the court and your attorney if you deal with insurance directly.

    An experienced, knowledgeable, and licensed insurance broker handles claims settlement on your behalf. Therefore, it is in their best interests to encourage an efficient resolution of any claim. This helps avoid further legal fees and any potential future consequences.

    2. Helps in negotiating premiums

    Most likely, you have seen advertisements from large insurance providers urging you to purchase directly from them. They even advocate cutting out the intermediary to save money.

    First off, eliminating the middleman rarely results in financial savings. Instead, you typically receive a better bargain via a broker since broker "wholesale" pricing is less expensive than direct "retail" pricing. 

    Because brokers have received specialized training in reliable risk assessment, insurance firms cut the premiums.

    3. Expense reductions for your premiums

    How do insurance brokers give you this professional advice without charging you more? For you, brokers can negotiate cheaper insurance premiums.

    Because brokers assist clients in choosing the appropriate policy with the appropriate coverage, insurance companies provide brokers with lower commission fees.

    The number of unnecessary claims made by policyholders who use insurance brokers is lower, and they are more likely to have the proper amounts insured. In the end, this saves money for insurance companies. As a result, you have possibilities with cheaper premium costs if you're a broker's client.

    Your broker provides you with quotations from various insurers, giving you more choices that meet your demands and budget. When you hire a broker, you may typically save money by comparing prices from various carriers.

    4. Brokers are unbiased

    Insurance agents must maintain their integrity. They educate you about gaps in coverage and offer coverage advice. As a result, you receive trustworthy ideas and frank guidance. As a result, your broker functions as a branch of your company.

    Any property owner or asset can significantly save time, effort, and level of stress by working with an insurance broker. They also assist you in finding the best insurance coverage options to match your risk and liability requirements.

    Once you sign up with an insurance company, communications frequently stop. Before renewal, you most likely won't even hear from them. Brokers, on the other hand, are on your side permanently. They hope to establish a lifelong bond with you. 

    Therefore, this refers to midterm assessments or the offer of help if you need it. Your broker, for instance, keeps an eye out for any potential changes in your insurance needs. And they guide you through obtaining the proper coverage, even if it means purchasing lesser insurance.

    What Makes Commercial Insurance Necessary?

    You cannot do without commercial insurance if you own a firm. It secures your company's assets from any unanticipated losses and guards you from any responsibilities brought on by workplace accidents towards your workers or other parties.

    Additionally, when you have a solid insurance plan behind you, you can concentrate on your company's growth and core competencies without worry. Here are some reasons why a business needs insurance:

    Protects against natural calamities

    If a natural disaster occurs, maybe it may have a significant negative impact on your company's operations. 

    While property insurance will cover damage to:

    • Buildings
    • Personal property
    • Equipment,

    Commercial insurance will pay you for any lost revenue while your activities are halted. 

    Once the storm has passed, it aids the business in getting back on its feet by providing insurance compensation for the loss of income.

    If you're wondering how much your insurance company will cover, know that it is entirely an assumption. The insurance company assumes how much your company would have earned if it had been operating in the event of the insured loss. 

    Additionally, it provides for basics like rent. Finally, it gives insurance coverage by calculating all these.

    Provides Insurance protection for physical harm

    While your staff works diligently to meet deadlines so that assignments may be given on time, there is a possibility that an employee might get hurt. 

    Human resources are the biggest capital for any organization. The owner is responsible because the owner employs the employee.

    If the physical damage is not too severe and the employee returns to work quickly, that is great. 

    The cost would be minimal, but, just in case, if the employee had severe physical damage, the cost of his or her medical care and the compensation to which they would be entitled would be substantial.

    It's not simple to run a business. You have to overcome a new hurdle every day. Having insurance can be a blessing in disguise when you are faced with a challenging scenario. 

    Even though it doesn't reverse the harm or loss, it does offer much-needed insurance protection that enables you to resume your business operations after an interruption. But, unfortunately, no matter how hard you try, human error is inevitable.

     If you have to pay for the damage without cash flow, a few small oversights might add up and hurt your profitability. In addition, your company's health is certain to be impacted. So it's better to have insurance than to regret it later.

    The Most Important Types of Commercial Insurance

    Commercial insurance, as opposed to personal insurance, can protect numerous stakeholders and personnel. In addition, because there is often more tangible property at risk, commercial insurance tends to have far higher coverage limits than personal insurance.

    Some commercial insurance policies are required if you own or operate a business, while others are optional. Here is a list of the most significant categories of commercial insurance:

    1. Accounts receivables insurance

    It can protect your company from financial losses brought on by a failure to collect consumer payments.

    2. Equipment breakdown insurance

    It can shield your company from losses brought on by computer, electrical, and mechanical equipment failures.

    3. Cyber liability insurance

    It can aid in defending your company against harm caused by cyber-attacks, data breaches, electronic data loss, etc.

    4. Commercial property insurance

    It can aid in defending the material items of your business, including stock, furnishings, equipment, and property. Even if you conduct business remotely, you can obtain commercial property coverage.

    5. Business income insurance

    Business income insurance can assist with paying payments and covering expenses if your firm temporarily shuts down operations. Therefore, you can utilize this coverage to subsidize recurring costs like rent, utilities, or wages. Business interruption insurance is another name for this type of coverage.

    6. Business owner's policy

    This insurance is an umbrella term for various insurance policies, including property, liability, crime, and more. A BOP can assist you in obtaining personalized insurance created to meet your unique circumstances.


    It might be challenging to conduct adequate research to make the best decision for your needs and budget because there are so many different insurance types and providers. You should think about utilizing an insurance broker for a variety of reasons.

    Insurance brokers conduct the necessary research on behalf of their clients and assist them in making the best decision while also collecting a commission. So even though they can't formally sell you insurance, insurance brokers nonetheless search for the finest options on behalf of their clients.

    After all, you want the best guidance to serve your interests. Additionally, it is advised that you employ a broker rather than attempting to select your plan. A broker will be better positioned to determine which plan is right for you. 

    You may be unsure what to look for, what you need, and what you don't need. They can thus help you choose the solution that best suits your requirements.

    A broker that solely represents you, not an insurance company, will be able to best meet your insurance needs. Hiring an insurance broker provides better guidance, more options, and a reduced cost. Additionally, you have a representative if you need to make a claim.

    Finding the best insurance coverage might take a lot of time. An insurance broker is the best choice if you want a better deal or are unclear about the exact coverage you need. 

    Research and authored by Rishabh Bhoria | LinkedIn

    Reviewed and edited by Justin Prager-Shulga LinkedIn

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