Mission Statement

It outlines what it does, why it is there, and what function it fulfills.

The three most frequent explanations of a company's purpose are often its statements of mission, vision, and values.

Mission Statement

A company's mission statement outlines what it does, why it is there, and what function it fulfills. In addition to communicating objectives and a course of action to stakeholders, including customers, suppliers, and staff, the mission statement supports the vision.

Every business ought to have a clear statement of mission that inspires employees to join the team and makes them enthusiastic about what it is doing. The company's business strategy should be defined in the statement of mission, which is typically only a few phrases long.


It can be useful to check over examples of missions from well-known companies to get an idea of what your mission might entail.

Google: "To put information into a useful and accessible format for everyone."

Amazon"Our goal is to run the most client-focused business on the planet. This is what binds Amazonians together despite differences in teams and locations since we are all working to please our customers and improve their lives one creative product, service, or idea at a time."

Tesla: "To hasten the shift of the globe to sustainable energy."

LinkedIn: "To establish connections among professionals so they can collaborate and become more successful."

Facebook:" To empower individuals to foster community and bring people from around the world together."


The aforementioned statement of mission is an excellent example since it inspires people and offers a broad enough scope to explain what businesses can do. 

It also provides a broad enough scope because it is all about empowering people. People can gather around this assertion since it excites them.

Throughout the years, a lot of statements of mission development and change. It is a good idea to create a mission from the beginning, but make sure you regularly check it to make sure it still accurately reflects the goals of your firm.

How does a Mission Statement Work?


Writing a statement of mission can be a useful team-building exercise because statements of the mission are frequently the result of a team effort in the definition phase. This statement, once created, can be used to quickly sum up the organization's general objectives.

The statement of mission has two purposes: it aids in keeping workers on task and motivates them to come up with creative ways to boost productivity to meet organizational objectives.

The statements of the mission of a business identify its culture, values, ethical standards, fundamental objectives, and agenda. 

It also outlines how these guidelines should be applied to all parties that may have an interest in a firm, including its shareholders, employees, distributors, and suppliers. Using this declaration, these organizations can match their objectives with the ones of the corporation.

The statement explains what the company does, how it does it, and why it does it. To determine whether a company's values are compatible with its own. Potential investors might also look at it.

Because missions are an important component of a company's public image, marketing departments frequently employ them as well. For instance, companies frequently feature them in the profiles part of their websites.


A well-crafted statement of mission can provide an organization with a strategic focus and inspire staff to cooperate in the pursuit of a common objective. 

Therefore, it is usual for huge corporations to invest years and millions of dollars in creating and improving their statements of the mission. It occasionally becomes a common phrase.

Additionally, statements of the mission aren't just for large and small businesses. Personal statements of the mission are something that many prosperous people, professionals, and investors take the time to create. 

Financial, economic, spiritual, and marital topics are frequently covered in these personal purpose statements. As a result, people are better able to manage their personal and professional lives and achieve more in all of these areas.

Advantages and Disadvantages



It's useful for businesses. Given that a mission has numerous advantages for a business or an individual, here are some of the most important advantages.

1. For businesses trying to find their way through the maze of fierce competition, a statement of mission functions as a compass. 

2. This is one of the most striking benefits. For clients, rivals, and other stakeholders, it outlines the company's objectives and position within the sector. Companies without direction function aimlessly, which can be hazardous.

3. A statement of the mission also has the advantage of making it simple for management board members to turn to it during disagreements and discussions.

4. The mission also aids in removing any uncertainty about the business so that management and other stakeholders are clear on the organization's primary objectives.

5. Business owners and founders must convey their goals to the rest of the organization, and a statement of mission is a great tool for this. 

Customers, shareholders, and other stakeholders can feel confident that a business is committed to attaining its objectives and maintaining its value in the presence of a statement of mission. 

To ensure that workers are in line with the company's ideals, it is also helpful to mentor and inspires them.

6. It also aids in maintaining concentration and direction so that the business can make the best decisions for its future. 

Making economically effective decisions while also taking into account the requirements of other stakeholders is a significant task that decision-makers must constantly overcome. 

A very significant benefit of a statement of mission is that it provides a framework that good managers may quickly utilize as a reference when doing day-to-day management tasks.



Although a firm or a person may benefit from the mission, it can also cause issues for businesses and people. Here are a few of the major drawbacks.

1. The company's aims may be obscured to employees by statements of mission that are occasionally ambitious and unattainable. 

Management can get overly preoccupied with long-term objectives and overlook the immediate, crucial steps needed to attain them. 

On paper, things seem straightforward, but in practice, they are not. A statement of mission typically proves unrealistic and unduly optimistic as events develop, which is a basic shortcoming of these declarations.

2. The management's time and resources are needed to create a statement of mission. 

When compared with the activities that require immediate attention, devoting so much time and resources(capital and human) looks unnecessary. Instead, the same resources can be diverted to much more productive operations and activities. 

Since there isn't much area and many people typically have their own opinions, it can be challenging to formulate such a concise message. 

Instead of attempting to add value after the bulk of the work is completed, businesses may simply rearrange the content.

3. It's possible that some people outside the company-and occasionally even people inside-will disagree with the objective once it has been officially announced to the world. 

Similar to this, if development is not done properly, one aspect of the statement of mission may conflict with another. Which will ultimately result in conflicts and inconsistency.

4. It has a very high likelihood of poor design and implementation. Even at its best, a goal statement might be ambiguous, pointless, or unclear. To avoid making such an expensive error, caution must be exercised.

5. The statement of mission prepared by the predecessors may be already accomplished. This means the statement may become redundant or dispensable. 

Mission Statements vs. Other Concepts

Frequently, a statement of mission is misunderstood or mixed with other organizational declarations. Here are a few additional forms of content and how they differ from it.


Mission Statement vs. Vision Statement

Although businesses frequently use mission and vision statements interchangeably, a company's mission statement is distinct from a vision statement

In actuality, a company's mission serves as its identity, and its vision represents its path toward achieving that mission.

A mission statement says what the organization is doing or wants to do. A vision statement explains what the organization wants to achieve in the future.

Mission Statement vs. Value

Corporate values, which list the guiding principles that direct and drive the corporation and its culture, are frequently referred to in business circles as core values. 

Team leaders and managers can better direct the team in terms of ethics and performance by using the values that each member of the team holds dear. 

Additionally, it can operate as a guide for choices and a yardstick for measuring performance. 

These guiding principles are a system that the leadership has adopted and uses.


Mission Statement vs. Company Goals

The establishment of a mission statement gives a company a distinct and concentrated direction. Typically, business objectives are more detailed and may focus on certain company lines, growth rates, regions, or new projects.

Corporate goals are typically measurable with the department or product, whereas statements of mission typically do not address particular business components so the corporation can monitor success. 

The goals should be determined following the statements of the mission of the organization, and they should serve to further the statements of the mission and the narrow vision of the business.

Goals or plans for a corporation might be made public or kept private or confidential within.

Mission Statement vs. Brand Statement

Your brand is about the customer, whereas your mission is about you. Recognizing the difference between a company's identity and what its customers want is one of the crucial things to do when working with one dedicated to its purpose.

Mission Statement vs. Slogan

A slogan is a very concise, frequently memorable phrase that aims to stick in the minds of those outside of your business. 

Saying a catchy tagline like "The Happiest Place on Earth" can bring back good memories, advertisements, signs, brand ambassadors, and feelings through an effective marketing campaign.


The statement of missions is shorter than the slogan, but it is longer and comparatively more thorough. It's not necessary for a statement of mission to be catchy; its main goal is to provide information that may be used to help with high-level decision-making.

Conversely, a tagline is a very edgy style of marketing language that can be stunning even though it provides little information.


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