Strongest MBB in Consumer Goods?
Hello everyone,
Does anyone have know which is the strongest consulting firm in consumer goods among MBB?
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Bain > BCG >= McK. Bain invented NPS which made them the go to for consumer products early on. BCG has invested a lot in retail the last 3-4 years and tries to catch up. Less of a priority segment for McK as far as I understand
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